New Research and Consulting Company Launched

Portland-based Definitive Insights to Provide Research-Driven Intelligence to
Marketing Managers and Business Professionals
PORTLAND, Ore.--(Business Wire)--
Definitive Insights, Inc., a new research and consulting company that delivers
fact-based, research-driven market intelligence, recently opened its doors. With
offices in Portland, Ore. and Seattle, Wash., the company offers a full range of
advanced quantitative and qualitative research and consulting services to help
marketing managers and business professionals make decisions about markets,
customers and offerings.

Definitive Insights brings together expertise in business strategy, business
intelligence and custom market research, with specialization in information
technology, energy, financial services, utilities, and pharmaceuticals.
Capabilities include global coverage of markets and target audiences.

"At Definitive Insights, we integrate deep industry knowledge and innovative
thinking with cutting edge research design, measurement and analytic methods to
help clients solve complex business problems," said Doss Struse, Managing
Partner. "We focus on helping marketers and business professionals assess the
economic and financial impact of alternative actions and scenarios on their
business, which market research suppliers rarely deliver."

Struse added that, wherever possible, the industry needs to grow beyond
reporting basic descriptive statistics like averages, percentages and ratings to
delivering insights in terms of dollars or strong proxies such as market share.
"Definitive Insights will fill a major gap in the market intelligence space by
delivering insights and tools that help managers plan and make both strategic
and tactical decisions - with a focus on tangible, financial-based implications
and outcomes."

Offerings will help clients address business questions related to understanding
market structure and composition, optimizing products and offerings, enriching
customer experience, and leveraging communications and media.

The majority of Definitive Insights` founders and executives have all worked
together in prior settings and bring years of industry and previous senior
management experience from companies such as AC Nielsen, Research International,
Knowledge Networks, General Mills, Primen, National Analysts-Booz Allen,
Harte-Hanks, SPSS, Hall and Partners, Martin-Hamblin-GfK, Leigh Stowell & Co.,
Goldman Sachs & Co., Microsoft, Gartner, Momentum Market Intelligence, MORPACE
International and MarketTools. Managing Partners include Doss Struse, David
Lineweber, Brian Cavoto, Ben Kim-Gervey and Dave Whitlock. Partners include
Scott Perretta, Meredith Lind, Sabrina Lomeu and Agnish Chakravarti. The company
is supported by additional research directors, managers and specialists.

About Definitive Insights

Definitive Insights, Inc. is a research and consulting company that integrates
innovative custom market research with business intelligence and strategy to
provide fact-based, research-driven insights that help marketing and business
managers support strategic decisions about markets, customers and offerings. The
company offers a full range of cutting edge research and analytic techniques
with an eye for assessing the economic impact of alternative actions and
decisions clients can make for their businesses. Definitive Insights, Inc. is
headquartered in Portland, Ore. with an additional office in Seattle, Wash. More
information is available at www.definitiveinsights.com or by calling
503-339-2990.

Definitive Insights, Inc.
Doss Struse, 503-339-2990-x105
doss_struse@definitiveinsights.com

Copyright Business Wire 2009