Alternative Announces Campaign to Benefit Global Green USA

http://rethink.alternativeapparel.com

ATLANTA, Nov. 9 /PRNewswire/ -- Alternative Apparel, the industry-leading
lifestyle fashion and apparel brand, announced today its plans for a
philanthropic campaign benefiting the national environmental nonprofit
organization Global Green USA. To kick off the campaign, Alternative has added
a new "Think Earth" t-shirt to its fashion-forward collection, for which 100
percent of the net proceeds will benefit Global Green.

Encouraging individuals to make a difference with what they wear, Alternative
will be inviting their customers to make an additional donation to support
Global Green in varying increments, which can be placed via the Alternative
company website. In exchange, supporters of the cause will receive the
super-soft, vintage-style tee made of eco-heather, Alternative's uniquely
sustainable blend of organic cotton, recycled polyester and naturally
occurring rayon.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091109/NY07790 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20090331/NY91929LOGO )

"We're thrilled to be participating in such a worthy cause," said Alternative
Founder and Designer Greg Alterman. "At Alternative, we believe that every
effort is crucial -- there is no act too small. This campaign will allow
Alternative to support Global Green USA's incredible work and support our
common goal of a sustainable and secure future with long life, health, and
prosperity for all people."

A symbol of a movement for positive change and humanitarianism, the Global
Green t-shirts are inspired by Alternative's own ReThink initiative -- an
interactive lifestyle campaign in which activists, celebrities, business
owners, and nonprofits work together to raise awareness and promote
eco-consciousness on every level, from environmentalism and health issues to
education and community development.

About Global Green USA
Global Green USA is the American affiliate of Green Cross International,
founded by Mikhail Gorbachev to foster a global value shift toward a
sustainable and secure future. For nearly 15 years, Global Green has been a
leader in green building policy, technical expertise, and education to advance
green schools, green affordable housing, and green cities throughout the
nation. Global Green USA has greened more than $20 billion dollars in new
construction projects, and has educated hundreds millions of people about
being climate friendly. Global Green is also leading efforts to help rebuild a
green New Orleans. For more information, visit www.globalgreen.org.

About Alternative Apparel
Alternative has been challenging the concepts of fashion since 1995, when
Founder and Designer Greg Alterman set out to create the perfect t-shirt --
one designed for fashion, made for comfort, and tailored for a flawless fit.
Today, Alternative has elevated the tee from casual basic to fashion-forward
staple, simultaneously broadening its horizons to offer a complete collection
of ready-to-wear clothing and accessories, including an eco-friendly line of
sustainable apparel, Alternative Earth.

As a lifestyle apparel brand at the forefront of the fashion industry,
Alternative exists to inspire authenticity and comfort -- both inside and out.
Our mission is about more than just designing clothes that look and feel
great: we want our unique community of wearers and supporters to feel
comfortable in their own skin, laying the groundwork to inspire others and
make a difference with how you live -- and what you wear.

Alternative creates apparel and accessories for men, women, babies and
toddlers across the United States and abroad, including Canada, Italy,
Germany, Australia, Japan, and the United Kingdom. The company is
headquartered in Atlanta with showrooms in Los Angeles and New York.
www.alternativeapparel.com.

SOURCE Alternative Apparel

Emily Bungert, People's Revolution, +1-212-274-0400,
emily.bungert@peoplesrevolution.com