Bloomberg AIM Wins Buy-Side Technology Top Implementation Award

Asset Manager Azimut Adopts AIM as OMS For Its Traditional, Alternative
Businesses

NEW YORK, Nov. 9 /PRNewswire/ -- The Bloomberg Asset & Investment Manager
(AIM) order management system was recognized for "Best Product Implementation
at a Buy-Side Firm" by Incisive Media's Buy-Side Technology. This award
recognizes product implementation that has greatly benefited a buy-side
client, based upon input from a panel of independent consultants.

Buy-Side Technology recognized the successful implementation of AIM at Azimut,
a leading Italian asset manager with more than 15 billion euros under
management. The firm has both a traditional and alternative investment
business and manages assets on behalf of individuals and institutions. Over
the past year, Bloomberg has worked with Azimut to boost efficiency and
quality, replacing several systems with AIM for such functions as pricing,
modeling and rebalancing portfolios, position keeping, compliance, audit trail
and straight through processing.

"We are extremely pleased that AIM has been recognized by Buy-Side Technology
for its utility to an investment manager that oversees a broad array of
strategies for its clients," said Dan Matthies, Global Business Manager for
AIM. "We worked closely with Azimut to create a partnership that focused on
the client's specific order management needs, and the result was a total value
solution with great benefits"

"AIM implementation was a strategic project for Azimut and, at the same time,
a real challenge due to the complexity of the product range we manage for our
investors," said Giuseppe Perrucci, a senior manager with Azimut. "Thanks to
AIM's qualities and Bloomberg's consultative professionalism everything has
been very straightforward. We are really proud and pleased to share this
recent recognition from Buy-Side Technology with Bloomberg."

AIM offers a "one-stop solution" for the lifecycle of a trade, building on the
BLOOMBERG PROFESSIONAL® service's core data and analytical offerings with a
complete front- and middle-office solution that provides strategy management,
compliance, finance, trade settlement, portfolio analysis, order management
and electronic trading, within an open architecture. Its users include
institutional asset managers, hedge fund managers, and proprietary trading
desks. AIM has more than 500 buyside clients in 60 countries.

In working on the execution of AIM, Bloomberg worked with each part of
Azimut's business affected by the change to ensure a successful transition.
After completing training, AIM went live at Azimut in May.

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SOURCE Bloomberg

Heidi Tan of Bloomberg LP, +1-212-617-5375, htan14@bloomberg.net