JangoMail "Goes the Distance" with New York Road Runners to Deliver Race Email Alerts During 2009 ING New York City Marathon

DAYTON, Ohio--(Business Wire)--
JangoMail, an industry leader in permission-based email marketing software,
announced today a project with New York Road Runners (NYRR) in which NYRR
utilized the JangoSMTP service during last week`s 2009 ING New York City
Marathon. Every year, the ING New York City Marathon draws approximately 45,000
participants, 6,000 volunteers, and 2 million spectators.

For this year`s ING New York City Marathon, NYRR approached and selected
JangoMail as its AthleteAlert solution to manage the delivery of alert emails on
runners during the race. Friends and family members of each runner were able to
"subscribe" to a runner. Whenever the runner reached a checkpoint during the
marathon, NYRR would send an email alert to the subscribers of that runner.
Having considerable experience from running their own systems previously and
evaluating other email service providers, NYRR decided to entrust JangoMail's
SMTP service to avoid previous technology issues such as extensive delays in the
delivery of the email alerts and email blocking issues with consumer ISPs such
as Gmail and Hotmail.

With JangoMail as its email service partner, NYRR successfully delivered more
than 300,000 timely emails to opted-in subscribers, updating them on the
progress of runners during the ING New York City Marathon. As a true measure of
success, JangoMail managed a delivery rate of 99.7 percent for the marathon
alert emails.

To prepare for a potential groundswell of emails during the marathon, JangoMail
scaled up its infrastructure to support the project. For detailed information on
how JangoMail enhanced its transactional email platform to accommodate the
marathon, please visit:
http://www.jangomail.com/blog/2009/11/how-we-scaled-up-jangosmtp-service-to.html.

"Prior to working with JangoMail, we experienced both delivery delays and email
deliverability issues during races in years past," said Damen Ting Chan,
Director of Information Technology at New York Road Runners. "Not only did the
JangoSMTP service alleviate our issues, we were truly impressed by JangoMail`s
commitment, dedication and technical expertise throughout all stages of the
project."

"We are pleased to have partnered with NYRR and provide the 2009 ING New York
City Marathon with our powerful JangoSMTP service," explained Ajay Goel,
President of JangoMail. "We were able to rectify previous deliverability issues
by using features such as granular real-time visibility into SMTP logs and the
ability to monitor incoming email bounces. In addition, all emails sent through
our JangoMail SMTP Relay were DomainKey/DKIM signed and sent from mail servers
with strong sending reputations. We look forward to working with and supporting
NYRR on the 2010 ING New York City Marathon as we continue to make performance
and feature enhancements to our email platform."

JangoMail is widely used by leading organizations for a range of marketing and
sales purposes, including customer loyalty programs, newsletters, product
announcements, and other sales and promotional activities. The Web-based
JangoMail service enables organizations to develop, distribute and measure
targeted, permission-based email marketing campaigns.

About New York Road Runners:

New York Road Runners is dedicated to promoting the sport of distance running,
enhancing health and fitness for all and responding to community needs. Our road
races and other fitness programs draw upwards of 300,000 runners annually, and
together with our magazine and website support and promote professional and
recreational running. Learn more at www.nyrr.org.

About The ING New York City Marathon

The premier event of New York Road Runners, the ING New York City Marathon is
one of the world's great road races, drawing more than 100,000 applicants
annually. The race attracts many world-class professional athletes, not only for
the more than $600,000 in prize money, but also for the chance to excel in the
media capital of the world before two million cheering spectators and 315
million worldwide television viewers. As any one of the more than 700,000 past
participants will attest, crossing the finish line in Central Park is one of the
great thrills of a lifetime.

About JangoMail

JangoMail is an industry leader in permission-based email marketing. More than
1,800 organizations on six of the seven continents rely on JangoMail to send
personalized, targeted emails to their customers and prospects. JangoMail sports
a number of unique features in the Web-based email marketing service industry,
including direct connectivity to customers` external databases. To learn more,
go to www.JangoMail.com or call 1-888-GO-JANGO.

© 2009 JangoMail. All other marks are the property of their respective owners

JangoMail
Ajay Goel, 312-238-9496
Ajay.Goel@us.jangomail.com
or
Springboard Public Relations
Mark Tordik, 732-863-1900 x.208
Mark.Tordik@SpringboardPR.com

Copyright Business Wire 2009