Video: L'Oreal Paris' Fourth Annual Women of Worth Program Honors 10 Extraordinary Women Dedicated to Volunteerism and Community

Video: L'Oreal Paris' Fourth Annual Women of Worth Program Honors 10
Extraordinary Women Dedicated to Volunteerism and Community
10 Women of Worth Honorees To Receive $5,000 for their Non-Profit Cause and
$5,000 in their name to the Ovarian Cancer Research Fund

NEW YORK, Nov. 9 /PRNewswire/ -- L'Oreal Paris is proud to announce the ten
2009 Women of Worth Honorees, each of whom will be recognized for their
amazing work giving back to their communities. As part of this honor, each of
these incredible women will receive $5,000 for their non-profit cause and
$5,000 in their name to the Ovarian Cancer Research Fund, L'Oreal's charitable
partner since 1997.

To view the Multimedia News Release, go to:
http://multivu.prnewswire.com/mnr/lorealparis/37909/

(Photo: http://www.newscom.com/cgi-bin/prnh/20091109/NY07656 )

Public online voting for the Women of Worth National Honoree is now open on
womenofworth.com. The honoree that receives the most consumer votes will win
an additional $25,000 from L'Oreal Paris for her cause. The voting period for
the 2009 Women of Worth National Honoree is open now through November 24th at
womenofworth.com. Visitors to the site will choose one of the ten exceptional
honorees, which they feel has made the biggest community impact through their
devotion, community achievement and volunteerism.

All ten Women of Worth honorees will be publicly recognized at the CNN Inspire
Summit, held in New York City on December 8.

The ten honorees represent women from all across America, dedicated to a range
of causes and are extraordinary examples of the power of grassroots activism.

-- Brittany Berquist, Norwell, MA, established Cell Phones for Soldiers,
Inc. to keep toxic waste out of landfills and provide phone cards for
troops serving throughout the world.
-- Lillian Collins, Clinton, OK, founded Eastside Academy to assist
African
American children who need help in reading and math, providing a
positive after-school program.
-- Anne Ginther, Sammamish, WA, founded RandomKid, which provides staff
and
services to youth of all backgrounds and abilities for the
development,
management and accomplishment of their goals to help others.
-- Maimah Karmo, Aldie, VA, established Tigerlily Foundation, which
provides meals, financial assistance, empowerment and inspiration to
younger women affected by breast cancer.
-- Shannon Lambert, Minneapolis, MN, founder of Pandora's Project, a
community where women who have survived rape can connect and support
one
another.
-- Brenda Murray, Chevy Chase, MD, has been transforming conditions and
providing educational opportunities for thousands of women behind bars
for the past 20 years.
-- Ora Rakestraw, Sacramento, CA, tutors third graders with special
needs,
helping these young people have a chance to experience success and
stay
committed to their education.
-- Carol Reza, Whitter, CA, founded Bridge of Faith to provide families
of
incarcerated women with mentoring and social service referral
services.
-- Halle Tecco, San Francisco, CA, created Yoga Bear, an organization
that
provides free yoga classes to cancer patients.

-- Rhonda Ulmer, Denton, MD, provides local community resources to
parents
in her school to obtain their GED, housing, food and health
assistance,
transforming the school into the hub of the community.

Women of Worth Honorees
L'Oreal Paris will recognize the Women of Worth honorees by making a monetary
donation of $5,000 to the nonprofit organization they work with and a matching
monetary donation of $5,000 will be made in the name of each winner to The
Ovarian Cancer Research Fund, the twelve-year charitable partner of L'Oreal
Paris.

The Women of Worth honorees were chosen from nearly 3,000 applicants by an
elite group of judges, which includes Jacqueline Hernandez, Chief Operating
Officer of Telemundo Communications Group; Soledad O'Brien, CNN Anchor; Dayle
Haddon, L'Oreal Paris spokesperson; Elizabeth Howard, Chief Executive Officer
of the Ovarian Cancer Research Fund; Cindy Kerr, Founder and President of
ConKerr Cancer and Anne Talley, Senior Vice President of Marketing for L'Oreal
Paris.

Women of Worth Program
The Women of Worth initiative is inspired by L'Oreal Paris' iconic brand
philosophy, "Because You're Worth It," and recognizes, celebrates and supports
women who are making a difference in their communities. To date, the L'Oreal
Paris Women of Worth initiative has recognized 40 women for their outstanding
commitment to their causes and willingness to get involved. The 2009 honorees
work tirelessly to empower women, mentor children, help survivors heal and
motivate troops overseas.

"We are extremely proud to have the opportunity to honor this year's
honorees," said Karen Fondu, President, L'Oreal Paris. "These women truly
embody the spirit of volunteerism that brings to life L'Oreal Paris'
unwavering belief that every woman has the power to make a difference in the
world."

For more information about the Women of Worth Program, honorees bios and to
vote for the 2009 Women of Worth National Honoree, please visit
womenofworth.com. Voting ends November 24, 2009.

About L'Oreal Paris--
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company
that combines the latest in technology with the highest in quality for the
ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the
four major beauty categories - haircolor, haircare, skincare and cosmetics -
and includes such well-known brands as Preference, Excellence and Feria
haircolors; EverPure, VIVE Pro, Studio Line and L'Oreal Kids haircare;
Revitalift, Age Perfect, Skin Genesis, Collagen, Sublime Bronze and Men's
Expert skincare; and the Colour Riche, True Match, Infallible, Bare Naturale
and HIP High Intensity Pigments cosmetics collections, along with a portfolio
of mascara including Voluminous, Double Extend and Telescopic among many
others.

L'Oreal Paris is dedicated to women around the world and the company has been
inspired to give back and make a difference in their lives. In 1997, L'Oreal
Paris made a long-term commitment to raising awareness for ovarian cancer,
which continues to build. To date, L'Oreal Paris has helped raise over $18
million dollars to further research and build awareness with fundraising
efforts such as the L'Oreal Legends Gala and L'Oreal's annual Color of Hope
cosmetics collection.

SOURCE L'Oreal Paris

Patricia Rallis, +1-212-679-2233, prallis@bratskeir.com