Experts Available to Discuss Preventing Identity Theft During the Holiday Season

--(Business Wire)--
ExpertSource:

TOPIC:

The 2009 Identity Fraud Survey Report claims more than 4.3 percent of American
adults fell victim to identity theft in 2008, according to an article
(http://economy.kansascity.com/?q=node/4383) by The Kansas City Star. On
average, the fraud amount was $4,849 per victim, as stated in the Javelin
Strategy & Research report. Identity theft is expected to increase during the
holiday shopping season. Experts recommend tips to prevent identity theft from
occurring, including monitoring bank and credit card accounts for strange
activity and only using credit and debit cards that have zero liability in case
they are lost or stolen.

EXPERTS: ExpertSource can offer several highly qualified experts to comment on
this story:

Todd Davis has quickly become one of the top spokespersons on the topic of
identity theft protection. As the CEO of LifeLock,the nation's first proactive
identity theft protection company, Davis travels regularly meeting with law
enforcement and elected officials in an effort to find additional answers to
fight the growing crime. Davis is a member of the Crime Prevention Coalition of
America (CPCA) and a contributing member of the IDSP (Identity Theft Prevention
and ID Management Standards Panel) that works directly with the President's
Identity Theft Task Force.

PR Contact: Cortney Lanik
480-785-6215
cortney.lanik@lifelock.com

Steve Bachenheimer is the founder and CEO of Kemesa (an acronym for Keeps Me
Safe), a security software company. He started the company several years ago
when a friend`s daughter was arrested for not showing up in court following a
drunken driving charge. Turns out, her identity had been stolen by someone who
had really committed the crime; it took several years of fighting through legal
red tape to clear her of the erroneous charges.

Steve decided there had to be a better way to protect people`s personal
information, so he leveraged his past consumer goods experience with companies
such as Procter & Gamble, Remington and National Foods (Hebrew National) to
start this new company. Kemesa is the company behind Shop Shield
(www.shopshield.net), the first security product of its kind to be categorized
by the Identity Theft Resource Center (ITRC) as a Secure Payment Agent (SPA).
Shop Shield has the power to change the way consumers shop and pay bills online
by preventing online identity theft before it starts. Shop Shield works by
replacing personal and financial information with anonymous, untraceable data
enabling consumers to shop online, pay bills and interact with websites
worry-free.

PR Contact: Liz Campbell
617-758-4149
liz@famapr.com

ExpertSource cannot guarantee the immediate availability of these experts or
their familiarity with this specific issue.

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