Digimarc for Images 4.0 Helps Enterprises Better Manage and Monitor Image Assets in the Digital Age

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Mon Nov 9, 2009 4:01pm EST

New Enterprise Solution Addresses Top Customer Requests for Effective Image
Management and Tracking on the Web
BEAVERTON, Ore.--(Business Wire)--
Digimarc Corporation (NASDAQ:DMRC) today announced the release of its new
Digimarc for Images - Enterprise Edition, giving corporations, media companies,
stock photo agencies, museums and archives, and others the ability to embed
digital information into photos and images to communicate copyright ownership
and help locate where the content is being used online. 

The newest release of Digimarc for Images uses an innovative embedding
technology to ensure the digital watermark placed into the image is
imperceptible to the human eye, while detected and read by software, such as
Adobe Photoshop, and a range of available readers. Technology enhancements also
ensure a highly durable watermark that persists with the image as it is
manipulated, transformed or converted from one file format to another, as well
as copied, encrypted or decrypted, cropped, resized and more. 

"Maintaining a truly imperceptible watermark in a digital image, while ensuring
it is strong enough to survive more aggressive manipulations, was a challenge in
earlier versions," stated Kevin Shields, senior product manager for Digimarc.
"This new version delivers the robustness enhancements our customers have been
asking for without sacrificing the quality of the viewing experience." 

"Corbis has been a Digimarc customer for over 10 years and the ability to use
Digimarc digital watermarking to identify the unauthorized use of a Corbis
collection image is a cornerstone of our compliance efforts," said Claire
Keeley, Corporate Attorney. "It helps us determine where and how images are
being used unlawfully." 

To support businesses and organizations with large volumes of images Digimarc
offers several embedding solutions, such as a batch embedder for easily
watermarking all images in a single folder, as well as a scripted embedder or
software development kit to customize the solution to meet specific workflow
requirements. 

Digimarc for Images is currently being used by enterprises such as Airbus, Sony,
Sprint, Time-Life, Microsoft, and others who rely on the solution to reliably
communicate ownership information and usage rights to anyone who attempts to use
the image online. 

For a brief video demonstration of the new technology enhancements, visit:
www.digimarc.com/chroma

About Digimarc

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a provider of
enabling technologies that create digital identities for all forms of media and
many everyday objects that are imperceptible to humans, but not to computers.
These technologies help computers to better process sensory data as the industry
evolves toward more intuitive pervasive computing. For more information, please
visit us at www.digimarc.com to learn more.

About Communications
Gina Giachetti, 510-858-8111
about.communications@gmail.com



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