DeviceFidelity In2Pay Brings Next-Generation Interactive Contactless Transactions to Millions of Mobile Phones Now

Industry`s First microSD Solution with Integrated Antenna and Approved
Contactless Smart Card Chip
RICHARDSON, Texas--(Business Wire)--
DeviceFidelity, Inc. today announced the availability of its patent-pending
In2Pay solution, a microSD-based technology that transforms any mobile phone
with an available memory card slot into an interactive contactless transaction
device. Compatible with near field communication (NFC) technology, In2Pay is now
available for trials with banks, wireless carriers and payment networks, with
volume production for commercial deployments in 2010. DeviceFidelity has signed
evaluation agreements with some of the largest card issuers in the U.S. and will
be demonstrating In2Pay at Cartes 2009.

In2Pay`s "plug-and-play" technology provides a simple and effective alternative
for installing NFC contactless transaction functionality on the millions of
mobile phones now in use. Designed to be compatible with existing merchant,
mass-transit and bank infrastructure, In2Pay makes mobile contactless
transactions faster, easier and more secure with one-click access to payments
and other personal access control features. Issuers and carriers can deploy
In2Pay as an integrated services platform, with the option of additional memory,
enabling them to deliver their entire portfolio of mobile applications through
their customers` mobile phones.

Sixty percent of existing mobile phones deployed in the U.S. have a microSD card
slot, allowing consumers to insert In2Pay for conducting contactless
transactions without the need for additional software or hardware. In2Pay is
designed to operate on most popular smart-phone operating systems, making
wide-scale deployment of mobile payments cost effective and viable now.

In2Pay uses an industry standard dual interface contactless smart card chip that
supports all major contactless payment networks with available options for
transit, identification and access control applications. In2Pay is pre-loaded
with certified payment applications in secure memory, and simplifies market
deployment by allowing issuers or wireless carriers to provision the user
account using certified personalization bureaus. As a result, when customers
receive In2Pay from the issuer, they can immediately insert it into their phones
and are ready to make contactless transactions.

"We`re committed to helping the industry transform the mobile phone into a
ubiquitous mode of retail payment that is faster, more secure and more
convenient," said Deepak Jain, CEO of DeviceFidelity. "In2Pay`s open
architecture, industry standard smart card chip and compliance with industry
processes make it easy for banks, payment networks and wireless carriers to
deploy mobile payment programs quickly without special handsets or changes to
merchant infrastructures."

While many major U.S. retailers and transit authorities have upgraded their
point-of-sale systems to accept contactless transactions, industry analysts
believe the mobile phone could accelerate the use of contactless payments on a
wider scale. Consumer attitudes seem to support this. In a recent Synovate
global survey, three quarters of the respondents and 82 percent of Americans in
the study said they never leave home without their mobile phones. One in four
said they would find it harder to replace a mobile phone than a wallet or purse.

About DeviceFidelity, Inc.

DeviceFidelity, Inc. develops plug-and-play technologies that empower a variety
of institutions to deploy their services and applications on millions of mobile
phones worldwide. Its patent-pending In2Pay microSD solution transforms any
mobile phone with an available memory card slot into an interactive contactless
transaction device. Committed to bringing contactless innovation to the mobile
phone, the company has numerous patents pending in both U.S. and international
patent offices. DeviceFidelity is a private corporation with headquarters in
Richardson, Texas and offices in Foster City, Calif. For more information, go to
www.devicefidelity.com.

DeviceFidelity, Inc., Richardson
Anne Miano, 972-325-1240
anne.miano@devicefidelity.com

Copyright Business Wire 2009