Pacific Life Announces New Distribution Arrangement with Edward Jones

NEWPORT BEACH, Calif.--(Business Wire)--
Pacific Life Insurance Company today announced a distribution agreement with the
financial services firm Edward Jones. Financial advisors will have access to a
selection of Pacific Life`s protection and retirement products. Available
products include Pacific Select Exec IV1 (variable universal life insurance),
Versa Flex NLG1 (a universal life insurance), and a new A-Share variable annuity
that is anticipated to be available in January 2010.

Individuals today are attracted to the protection aspects of insurance and
annuity products. This reflects the current trend of a "return to financial
fundamentals": longer-term view, anticipation of risks, disciplined savings, and
investing. "Pacific Life`s business philosophy and tradition starts with valuing
inforce policy and contract owners and making decisions that benefit the
long-term strength of the company," comments Mike Bell, executive vice president
of Pacific Life`s Life Insurance Division.

"Insurance is an essential need that must be addressed in order for many clients
to achieve their long-term investment goals," said Merry Mosbacher, an Edward
Jones principal responsible for Insurance Marketing. "Obtaining adequate
insurance is often an overlooked step in planning for the future, however,
insurance is as important to the success of a portfolio as the underlying
investments. We are pleased to add attractive product options with the
introduction of Pacific Life."

"We are thrilled with the opportunity to provide Edward Jones clients quality
products that can meet their financial needs," said Dewey Bushaw, executive vice
president of Pacific Life`s Annuities and Mutual Funds Division. "Pacific Life`s
disciplined financial management style, award-winning customer service, and
product choices will provide clients with new opportunities to help grow and
protect their retirement savings while ensuring a lifetime income."

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life
insurance products, annuities, and mutual funds, and offers a variety of
investment products and services to individuals, businesses, and pension plans.
With more than half of the 100 largest U.S. companies as its clients, Pacific
Life is also a member of the Insurance Marketplace Standards Association (IMSA),
whose membership promotes high ethical standards for the sale of individual life
insurance and annuities. For additional company information, including current
financial strength ratings, visit Pacific Life online at www.PacificLife.com.

Pacific Life refers to Pacific Life Insurance Company and its affiliates,
including Pacific Life & Annuity Company. Client count as of April 2009 is
compiled by Pacific Life using the 2009 FORTUNE 500 list. Insurance products are
issued by Pacific Life Insurance Company in all states except New York, and in
New York by Pacific Life & Annuity Company. Product availability and features
may vary by state. Each company is solely responsible for the financial
obligations accruing under the products it issues. Product and rider guarantees
are backed by the financial strength and claims paying ability of the issuing
company and do not protect the value of the variable investment options.

Variable insurance products issued by Pacific Life and mutual funds issued by
Pacific Life Funds are distributed by Pacific Select Distributors, Inc. (member
FINRA & SIPC), a subsidiary of Pacific Life Insurance Company, and are available
through licensed third party broker-dealers.

You should carefully consider an investment`s risks, charges, limitations, and
expenses, as well as the risks, charges, expenses, and investment objectives of
the underlying investment options. This and other information about Pacific Life
are provided in the product and underlying fund prospectuses.These prospectuses
are available from your insurance professional or by calling (800) 800-7681 or
(800) 722-4448. Read them carefully before investing.

About Edward Jones

Edward Jones provides financial services for individual investors in the United
States and, through its affiliates, in Canada and the United Kingdom. Every
aspect of the firm`s business, from the types of investment options offered to
the location of branch offices, is designed to cater to individual investors in
the communities in which they live and work. The firm`s 12,000-plus financial
advisors work directly with nearly 7 million clients to understand their
personal goals -- from college savings to retirement -- and create long-term
investment solutions that emphasize a well-balanced portfolio and a buy-and-hold
strategy. Edward Jones embraces the importance of building long-term,
face-to-face relationships with clients, helping them to understand and make
sense of the investment options available today.

Edward Jones, which ranked No. 2 on FORTUNE magazine`s "100 Best Companies to
Work For 2009," is headquartered in St. Louis. The Edward Jones Web site is
located at www.edwardjones.com, and its recruiting Web site is
www.careers.edwardjones.com. Member SIPC.

1 Pacific Select Exec IV is a variable universal life insurance policy and
policy form no. P08SE4. Versa Flex NLG is a universal life insurance policy and
policy form no. P08VN1. Product availability will vary by state.

Pacific Life Insurance Company
Tennyson Oyler, 949-219-3248
TOyler@PacificLife.com

Copyright Business Wire 2009