Southeast Anesthesiology Consultants Uses Social Media for More Than Self Promotion

Southeast Anesthesiology Consultants Uses Social Media for More Than Self
Promotion

CHARLOTTE, N.C., Nov. 9 /PRNewswire/ -- New years often bring New Year's
resolutions, and while most don't last through the year, one regional
physician group decided to make 2009 a year of new social media marketing
initiatives. Southeast Anesthesiology Consultants' (SAC) commitment to two-way
conversations on the Internet began in January and has continued throughout
2009 with remarkable success.

When Kristen Bostedo-Conway joined SAC, she and her marketing team immediately
started working on a creating a robust online presence that included Facebook,
Twitter and friendlier, more resourceful web sites - something the group of
anesthesiologists had never ventured into before. In October, they launched
the new web sites: http://www.seanesthesiology.com and
http://www.sepaincare.com.

"First, I just wanted them to have a larger presence online so that we could
be seen as a resource," Bostedo-Conway said. "Next, I wanted them to jump
ahead of the curve and use this space as a way to grow, give back and engage
in a dialogue with consumers and trade publications."

When the group decided to donate $25,000 to the Ronald McDonald House of
Charlotte, they did more than just write a check. They used an event
sponsorship in order to promote the practice and the charity. Partnering with
BB King, Bostedo-Conway's team was able to generate awareness for the Ronald
McDonald House of Charlotte as well as Southeast Anesthesiology Consultants
through text messages, Facebook, Twitter and their web site.

Through this one event sponsorship, they saw the traffic to their web site
jump almost 16 percent; their Facebook fan numbers climbed from 0 to 245. In
the weeks following the concert, their fan numbers have grown to 732 with
active interaction from fans on a daily basis.

SAC's next large push in the social media realm will come for their
sponsorship of a performance of "Grease" in Charlotte on Dec. 3. That
sponsorship will end with a $24,600 donation to the American Pain Foundation,
and they plan to use similar social media marketing tactics to promote ticket
sales for the performance and awareness about living in pain.

"Using social media to promote our partnerships with philanthropic
organizations has had a very large impact. It is exciting that we are able to
bring awareness to deserving organizations and begin a two-way dialogue with
consumers about both pain and anesthesia." Bostedo-Conway added. "Through
Twitter and Facebook we are able to reach a larger audience than ever before,
and dialogue that we have been able to generate proves there is a need for
organizations to have active and ongoing communication with consumers
regarding all types of topics."

ABOUT SOUTHEAST ANESTHESIOLOGY CONSULTANTS
Southeast Anesthesiology Consultants is an 80+ physician anesthesia and pain
management practice serving more than 100,000 anesthesia and more than 45,000
pain management patients each year in North Carolina, South Carolina and
Virginia. On the Web at www.seanesthesiology.com and
http://www.sepaincare.com.

SOURCE Southeast Anesthesiology Consultants

Allison Aiken, +1-704-374-9300, aaiken@carolinapr.com, or Kristen
Bostedo-Conway, +1-704-377-5772, kbconway@seanesthesiology.com