Morgans Hotel Group Announces Introductory Rate for Ames, a Morgans Original Premiering November 19, 2009

NEW YORK--(Business Wire)--
Morgans Hotel Group Co. (NASDAQ: MHGC) ("MORGANS"), today announced an
introductory offer for its highly anticipated new hotel, Ames in Boston. Morgans
is offering introductory rates from $165, including complimentary upgrades to
the next available room type at check in (based on availability). Ames, the
latest addition to Morgans` collection of Originals, which includes Hudson,
Royalton, Morgans, St Martins Lane, Clift and Shore Club, premieres on November
19th, 2009.

Benjamin Franklin meets a supermodel at Ames with 114 rooms of historical
ingenuity blended with vibrant innovation and awe-inspiring modernism. This
unique destination boasts turn of the century Richardsonian and Romanesque
architecture punctuated by modern artistic craftsmanship and a rich design by
the Rockwell Group and Morgans in house design team. Woodward, a new modern-day
tavern at Ames, is a chef-driven destination that offers an exciting food and
beverage menu with regional ingredients, a dynamic social experience and an
expert Boston team. Morgans Hotel Group, renowned for introducing the boutique
hotel with the opening of Morgans in 1984, makes its next bold move by bringing
its provocative style to this rich and historical city.

Reserve at www.morganshotelgroup.com/amesintro or Call 800 606 6090 within the
United States or, 00 800 4969 17700 International.

Promo code: SPGRAT

Valid through April 5, 2010.

About Morgans Hotel Group

Morgans Hotel Group Co. (NASDAQ: MHGC) operates and owns, or has an ownership
interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in
South Beach, Mondrian in Los Angeles, Scottsdale and South Beach, Clift in San
Francisco, and Sanderson and St Martins Lane in London. Morgans Hotel Group and
an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related
assets. Morgans Hotel Group has other property transactions in various stages of
completion, including projects in SoHo, New York; Las Vegas, Nevada; Palm
Springs, California; Boston, Massachusetts; and Dubai, UAE. For more information
please visit www.morganshotelgroup.com.

Forward-Looking and Cautionary Statements

Statements contained in this press release which are not historical facts are
forward-looking statements as the term is defined in the Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by the use of words such as "expects," "plans," "estimates,"
"projects," "intends," "believes," "guidance," and similar expressions that do
not relate to historical matters. These forward-looking statements are subject
to risks and uncertainties which can cause actual results to differ materially
from those currently anticipated, due to a number of factors which include, but
are not limited to, downturns in economic and market conditions, particularly
levels of spending in the business, travel and leisure industries; hostilities,
including future terrorist attacks, or fear of hostilities that affect travel;
risks related to natural disasters, such as earthquakes and hurricanes; risks
associated with the acquisition, development and integration of new properties;
the seasonal nature of the hospitality business; changes in the tastes of our
customers; increases in real property tax rates; increases in interest rates and
operating costs; the impact of any material litigation; the loss of key members
of senior management; general volatility of the capital markets and our ability
to access the capital markets; and changes in the competitive environment in our
industry and the markets where we invest, and other risk factors discussed in
Morgans Hotel Group's Annual Report on Form 10-K for the fiscal year ended
December 31, 2008 and other documents filed by the Company with the Securities
and Exchange Commission from time to time. All forward-looking statements in
this press release are made as of today, based upon information known to
management as of the date hereof, and the Company assumes no obligations to
update or revise any of its forward-looking statements even if experience or
future changes show that indicated results or events will not be realized.

Morgans Hotel Group
Jennifer Foley, 212-277-4166
Vice President of Public Relations
jenniferfoley@morganshotelgroup.com

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