Ollie's Bargain Outlet, Inc. Selects Trusonic(R) to Provide In-Store Background Music

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Mon Nov 9, 2009 5:00am EST

Ollie's Bargain Outlet, Inc. Selects Trusonic(R) to Provide In-Store
Background Music



LA JOLLA, Calif. Nov. 9 /PRNewswire/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN), a leading provider of Internet-delivered music and messaging
services for retail stores and restaurants, today announced that Ollie's
Bargain Outlet, Inc. ("Ollie's"), the Mid-Atlantic's largest retailer of
closeout, surplus and salvage merchandise will deploy Trusonic's in-store
music and messaging solution to all of its locations.

Bargain hunters can now shop for "good stuff cheap" in an enhanced environment
as they enjoy background music and learn the latest Ollie's news through
Trusonic's extensive music programming capabilities and web based in-store
messaging platform.  Trusonic's third generation energy-efficient media player
enables Ollie's to update in-store messaging to any of their 80 locations
throughout the day. 

"Trusonic was the only background music service provider that demonstrated a
fully functional and reliable media player we could update via the Internet,"
said John Swygert, Chief Financial Officer of Ollie's.  "We aim to provide our
customers not only with the best deals possible, but also with a unique
quality shopping experience. We're pleased to have chosen Trusonic to further
boost the Ollie's brand and experience."

Ollie's opened 13 new stores in 2009 and anticipates opening at least 15 new
stores in 2010.  The addition of Trusonic's music and messaging service
exemplifies Ollie's commitment to deliver value to its customers as business
grows. 

"Many of America's top retailers choose Trusonic's platform to control,
customize, and differentiate their in-store audio experience, and today's
announcement is yet another indication of Trusonic's strong value proposition
for retailers," said Lorne Abony, Chief Executive Officer of Fluid Music
Canada, Trusonic's corporate parent.  "We are enthusiastic to be partnering
with Ollie's."

About Trusonic
As a leading provider of Internet-delivered business audio services, Trusonic
provides custom music and messaging to retail, hospitality and general
business environments in over 100 countries.  Many of the largest chains and
boutique brands in the world trust Trusonic to enhance their brand image at
their locations.  Trusonic has the largest library of Major Label and Directly
Licensed Artist music from which to create custom music programming for its
clients.  Trusonic has delivered and validated through reports the delivery of
over 1 billion in-store and on-hold messages across its audio network. 
Trusonic also provides complete audio system solutions, including the Trusonic
Media Player, through its national network of sales and service locations. For
more information visit: www.trusonic.com.

About Ollie's Bargain Outlet, Inc.
Ollie's Bargain Outlet, Inc., founded in 1982, is the largest retailer of
closeouts, salvage and surplus merchandise in the Mid-Atlantic region. 
Ollie's offers a huge variety of famous brand name merchandise at savings from
30-percent to 70-percent off the regular retail price, and the assortment is
always changing. Ollie's Bargain Outlet operates 80 stores in Pennsylvania,
Maryland, Delaware, Virginia, Ohio, West Virginia, New York and North
Carolina. For more information visit: www.olliesbargainoutlet.com






SOURCE  Fluid Music Canada

Lorne Abony, Fluid Music Canada, Inc., +1-310-665-9878; or Mark Elfenbein,
Trusonic, Inc., +1-858-362-2304; or Jenna Lefever, Ollie's Bargain Outlet,
+1-717-232-5554
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