Top Brands Tap Experian CheetahMail for Customer-Centric Email Marketing

Experian CheetahMail maintains strong growth with the recent addition of
vertically diverse clients, including Lilly Pulitzer, Museum of Fine Arts
Boston, Paper Source, Inc. and TV Guide Magazine

NEW YORK, Nov. 9 /PRNewswire/ -- Experian® CheetahMail®, a global leading
provider of email marketing and customer intelligence technologies, today
announced the addition of several of today's most innovative brands to its
leading client base. Lilly Pulitzer, Museum of Fine Arts Boston, Paper Source,
Inc. and TV Guide Magazine are some of the businesses to recently begin
working with Experian CheetahMail to leverage the email service provider's
highly regarded technology, service and expertise.

In a rapidly growing industry outfitted with shifting customer behavior and an
unstable economic climate, Experian CheetahMail has continued to grow by
providing innovative and cost-effective products and services that drive
measurable results for its clients. As email marketing becomes a more vital
component and chief revenue driver for today's businesses, enterprises from
all industries -- including entertainment, publishing, travel, finance and
retail -- have decided to leverage Experian CheetahMail's data-driven email
marketing technology and superior strategic service to engage their customers
on a personal level.

"We conducted an immense amount of research before choosing an email service
provider. When evaluating the differences between many of the vendors out
there today, we were impressed with the wide spectrum of clients that Experian
CheetahMail works with. Their vast experience and deep relationships with
big-name businesses in every industry, so many of which we look to as
successful and innovative business leaders, definitely helped clinch our
decision to become part of the Experian CheetahMail family," said Heather
Stege, General Manager, Direct to Consumer for Paper Source, Inc.

A veteran in the email marketing industry, Experian CheetahMail has received
major accolades for its consistently strong performance and customer
engagement capabilities. Most recently, Experian CheetahMail placed in the
uppermost ranking of Internet Retailer's Top 500 Guide for the fourth
consecutive year, indicating that more of today's leading online retailers
work with Experian CheetahMail than any other provider. In addition, Experian
CheetahMail has been consistently ranked as a leader by industry analysts and
continues to place above the competition in terms of size, revenue and email
send volumes.

"Businesses today have a great deal of options available to them when it comes
to where to invest their marketing dollars and what service providers to work
with," said Matt Seeley, president of Platforms for Experian Marketing
Services. "We are excited that so many of today's most innovative and highly
regarded brands have selected us as their partner in the competitive and
ever-changing email marketing landscape. It's a telltale sign that we're
advancing our technology and building our service model in exactly the right
way."

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and
customer intelligence technologies for top enterprises worldwide. With the
industry's largest client services teams, feature-rich email technology and a
broad range of data management options, Experian CheetahMail enables clients
to build data-driven, relevant relationships with their customers. Servicing
the world's most recognizable brands, Experian CheetahMail's globally diverse
client base includes 1800Flowers, Barclays, Borders Books, Discovery
Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a
business unit of Experian (LSE: EXPN), was founded in 1998 and is
headquartered in New York City, with offices in Los Angeles, San Francisco,
London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong
Kong, Beijing and Melbourne. For more information, please visit
http://www.cheetahmail.com or email info@cheetahmail.com.

About Experian
Experian is the leading global information services company, providing data
and analytical tools to clients in more than 65 countries. The company helps
businesses to manage credit risk, prevent fraud, target marketing offers and
automate decision making. Experian also helps individuals to check their
credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2009, was $3.9 billion. Experian employs approximately 15,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao
Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks
of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of
their respective owners.

SOURCE Experian CheetahMail

Erin Geoghegan, Experian Marketing Services, +1-212-844-7558,
erin.geoghegan@experian.com