Bidding Farewell to a Friend

Whataburger Launches Support Group, Withdrawal Hotline for Customers Grieving
Loss of Beloved Burger

SAN ANTONIO, Nov. 9 /PRNewswire/ -- Ah, the heartfelt pangs of sadness from
those who will miss their Whataburger A.1. Thick & Hearty Burger.

Since 1998, Whataburger has heard from legions of loyal fans who have
patiently awaited the annual return of one of the company's most popular
limited availability burgers. And though some have petitioned Whataburger to
keep the burger on menus permanently, the 'love' for the A.1. Thick & Hearty
Burger has waned and so it is time to move on.

On December 21, the A.1. Thick and Hearty Burger will officially retire for
good. The company anticipates fans of the burger will experience an intense
period of grieving and withdrawal before being able to celebrate the burger's
reign and ultimate farewell.

"We understand the Thick & Hearty Burger has a loyal following and there will
be some disappointment and even sadness at the news. It's never easy to say
goodbye to a good friend," said Todd Coerver, Whataburger Restaurants, LP Vice
President of Marketing and Innovation. "That's why we have set up a Support
Group to help with the grieving process."

Customers who feel pangs of sadness and crave tangy A.1. Thick & Hearty Steak
Sauce are encouraged to call 1-877-A1SUPPORT (1-877-217-8776) or visit
http://A1SupportGroup.com/ to commiserate with fellow A.1. lovers. The Web
site has coping tips and fans can post their favorite videos, photos and
memories of the burger. Support group members can also send customized,
uplifting voicemails from the famous voice of Whataburger to friends.

A.1. Thick & Hearty Burger fans are also encouraged to console each other and
pursue support groups at their nearest Whataburger location. They can also
sign a farewell card at A1SupportGroup.com.

"Customers may experience denial, anger, maybe even depression, and we hope
eventually acceptance when they hear the A.1. Thick & Hearty Burger is gone
forever after December 21st," said Coerver. "We hope the diehard fans can find
comfort in the support we are providing and one last opportunity to enjoy
their favorite burger. And who knows, if we see an overwhelming response from
customers to save it, we may reconsider."

The famously tasty burger has two sizzling hot patties of 100 percent
American, fresh, never frozen beef, grilled onions, cheese and two slices of
crispy bacon, topped with tangy A.1. Thick & Hearty Steak Sauce and served on
Whataburger's signature freshly baked, five-inch toasted bun.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, made-to-order burgers and friendly
customer service since 1950 when Harmon Dobson opened the first Whataburger as
a small roadside burger stand in Corpus Christi, Texas. Dobson gave his
restaurant a name he hoped to hear customers say every time they took a bite
of his made-to-order burgers: "What a burger!" Within the first week, people
lined up around the block for his 25 cent, all-American beef burgers served on
five-inch buns. Today, the company is headquartered in San Antonio, Texas,
with nearly 700 locations in 10 states with sales of more than $1 billion
annually. Visit www.whataburger.com for more information on the company.

This press release was issued through 24-7PressRelease.com. For further
information, visit http://www.24-7pressrelease.com.

MEDIA CONTACTS:
Suzanne Miller or Allison Yeaman
SPM Communications
(817) 329-3257
spm@spmcommunications.com
allison@spmcommunications.com

Natalie Silva
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6547
nsilva@wbhq.com

SOURCE Whataburger

Suzanne Miller, spm@spmcommunications.com or Allison Yeaman,
allison@spmcommunications.com, both of SPM Communications, for Whataburger,
+1-817-329-3257