Immersive Media Enables World's First Live, Streaming, 360-Degree Video Broadcast With Canada's MuchMusic

PORTLAND, OR, Nov 09 (MARKET WIRE) --
Immersive Media Company (a wholly-owned subsidiary of Immersive Media
Corp., www.immersivemedia.com), the world leader in 360-degree,
interactive video, today announced the first live, streaming video
technology that lets website viewers interactively look around to create
their individual viewing experience as if they were there. MuchMusic,
Canada's leading multi-platform network for music videos, live
performances, TV shows and interviews, is using the new IM LIVE to stream
live video daily from its MuchOnDemand studio to fans at muchmusic.com to
complement on-air programming.

Viewers interested in experiencing IM LIVE can watch the daily,
interactive, online broadcasts at 5pm ET daily at the MuchOnDemand site.
The patented IM LIVE technology places online audiences in the middle of
a live event and gives them full control over their viewing experience.
With a simple click and drag of a computer mouse, each viewer can
independently control his or her own point of view, looking sideways, up
or down, or all around, zooming in or out of the action. This "All-Access
Pass" is powerful, making fans feel like they have been transported to
the center of the action.

"Immersive Media has enabled MuchMusic to give our fans exclusive access
to our live events and programming that makes them feel like they are
actually in our studio," said Ryan Trotman, director, Much MTV Digital.
"The 360-degree interactive experience allows fans to take control of
their favorite shows like 'MuchOnDemand' and 'Live in the Lot' to give
them their own personal experience with their favorite artists and Much
VJs. Being at the leading edge of technology is enabling MuchMusic to
interact with its audience in powerful, new ways. Technologies like IM
LIVE are allowing us to bring in additional viewers to our live show and
complement our on-air programming."

MuchMusic has been a market leader in delivering innovative ways for its
fans to access events and developing new programming using the latest
technologies. Earlier this year, it debuted HD Smooth Streaming at the
MuchMusic Video Awards, a North American first. It is now combining IM
LIVE interactive video with social media to enable real-time, online
interaction, bringing fans closer together, and creating what it has
billed as the "ultimate live experience."

The IM LIVE solution, available now, is a turnkey system that enables
broadcasters, advertisers and interactive marketers to deliver live,
interactive, 360-degree video. It is comprised of Immersive Media's
Dodeca(R) 2360 Camera and a streaming encoding server that delivers
real-time video to users on the web. IM LIVE is easy to deploy and
integrate into any broadcast video production framework.

IM LIVE provides important benefits to both broadcasters and marketers.
Because it enables viewers to control the viewing experience and feel what
it's like to be at a live event, IM LIVE translates into longer viewing
times and a richer, more enjoyable viewing experience. This "stickiness"
offers unique opportunities for sponsors and advertisers to capture the
viewers' attention for longer periods of time.

"IM LIVE is a breakthrough technology that brings the online audience into
a live event just as if they were in the studio or concert hall," said
Karen Tanaka, COO of Immersive Media. "We have been thrilled to work with
MuchMusic to enable them to set a new benchmark for the 'ultimate' live
experience."

About Immersive Media Corp.

Immersive Media Corp. is the pioneer and leading provider of 360-degree,
interactive video experiences. Its one-of-a-kind geodesic camera and full
production services -- including rental equipment, training, filming,
post-production and distribution options -- create high-resolution,
immersive video for a variety of uses. From mapping and exploration to
monitoring and surveillance to branding and entertainment, Immersive Media
customers and agents produce the deepest, most engaging video experiences
possible.

Immersive Media is a publicly traded company that is listed under the
symbol "IMC" on the TSX Venture Exchange. For more information, please
visit www.immersivemedia.com.

Copyright 2009 Immersive Media Corp. All rights reserved. All other
trademarks are the property of their respective owners.

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