Research and Markets: Prospects for Southeast Asia and Australia and New Zealand Machine Safety Markets Upbeat as Awareness of Equipment Safety Intensifies

http://www.businesswire.com/news/home/20091109005604/en

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/44f8ed/southeast_asia_and) has
announced the addition of Frost & Sullivan's new report "Southeast Asia and
Australia and New Zealand Machine Safety Market" to their offering.

This Frost & Sullivan research service titled Southeast Asia and Australia and
New Zealand Machine Safety Market provides an insight on various machine safety
products, covering different end users. In this research, Frost & Sullivan's
expert analysts thoroughly examine the following: electronic safety sensors,
safety interlock switches, safety PLC, safety relay, machine safeguarding
panels, and safety contractors.

Market Overview

Prospects for Southeast Asia and Australia and New Zealand Machine Safety
Markets Upbeat as Awareness of Equipment Safety Intensifies

Although the demand for machine safety equipment is approaching maturity in the
Western countries, these products are witnessing speedy adoption in Southeast
Asia and Australia-New Zealand owing to the increase in foreign direct
investment (FDI) in industries in the region. These countries are experiencing
comparatively higher growth and emerging as equally competitive markets in the
global scenario. FDI focus is gravitating away from the primary sector to the
manufacturing and tertiary sectors, thus encouraging more investments in
automation and safety. End users have started to consider machine safety as a
time and cost saving investment. Stringent safety standards in the Southeastern
countries are driving the machine safety market to a great extent. "The
legislations have moved from a prescriptive to a performance-based model, where
manufacturers, users, and employers are responsible for the safety of machinery
under the Occupational Health and Safety Act," notes the analyst of this
research service. "Owing to the increasing awareness of machine safety and
compliance requirements, products are being made to cater to specific end-user
segments.

As the time span for obtaining regulatory approvals in the Southeast Asian
countries - most notably Singapore - is short, manufacturers are motivated to
set up plants in this region. Besides, multinational companies operating in the
market have to adhere to strict safety standards, raising the demand for machine
safety products. Global competition is forcing manufacturers across industries
to reduce downtime and increase uninterrupted production. Safety equipment
prevents failures by 60-70 percent, enabling a decrease in process downtime.
Rising global demand for manufactured goods, strain on resources, and growing
emphasis on efficiency are factors that impact market dynamics.

Reluctance on the Part of End users to Experiment with New Technologies Curbs
Market Momentum

End users are apprehensive about using new technology in machine safety
products, perceiving it as complex and difficult to incorporate at the
workplace. In a market that is experiencing fast paced expansion, customer
knowledge about new products remains low, and it is challenging to convince them
to accept new technologies. The lack of technical know-how also reins in the
adoption of the equipment. Nonetheless, the market is poised for a demand
upswing and new opportunities await those operating in this arena. It is
imperative for participants to constantly upgrade their products to align with
evolving customer needs and focus efforts on improving end-user awareness and
acceptance.

"Global machine safety market participants face competition from small regional
manufacturers in their respective countries," says the analyst. "Currently,
leading machine safety equipment vendors in this region are establishing resale
offices rather than manufacturing units; this calls for an efficient system for
managing channel partners and representatives in the supply chain."
Manufacturers competing in this domain must possess the requisite skills to
enable higher revenues and the build-up of strong brand image. With a whole new
range of controlled, reliable safety components entering the market, safety
implementation that guarantees optimum machine utilization is no longer
constrained by the limitations that had earlier held back its implementation.

Technologies

The following technologies are covered in this research:

* Electronic safety sensors
* Safety interlock switches
* Safety PLC
* Safety relay
* Machine safeguarding panels
* Safety contactors

Key Topics Covered:

1. Executive Summary
2. Industry Challenges, Market Drivers and Restraints
3. Geographic Analysis
4. End-user Analysis Chapter 4:End-user Analysis
5. Conclusion and Strategic Recommendations

For more information visit
http://www.researchandmarkets.com/research/44f8ed/southeast_asia_and

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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