The Digital Partnership (TDP) Launches Bizo's B2B Ad-Targeting Technology in UK

LONDON, UNITED KINGDOM, Nov 12 (MARKET WIRE) --
The Digital Partnership (TDP), the UK's leading B2B digital business
advertising network, announces a new and exclusive partnership with Bizo,
USA's leading online B2B audience targeting platform and advertising
network, to introduce Bizo's unique Bizographic ad targeting system to
the UK B2B market.

Through the partnership, TDP gains access to 6 million+ UK unique users
using bizographics and can also serve a 45 million+ unique global
audience for international campaigns.

Bizographics - anonymous business demographic data - enable advertisers
to reach precise business audiences online through behavioural targeting
and re-targeting technology. Advertisers using bizographic targeting
technology can select specific audiences by segments including: industry,
functional area, seniority, size of company, education, sex and location.

Over and above the established benefits of behavioural targeting, such as
significant reduction of irrelevant impressions, the re-targeting
potential of Bizo's technology also gives advertisers a second chance.
Through a combination of bizographic targeting, remarketing, audience
analytics and optimization, the technology reaches out across its network
and finds those most likely to come back and convert - and gets them back.

Additionally, Bizo verifies its bizographic data across all of its data
partners and creates a feedback loop with advertising partners to
optimize the ads for each professional user. Through machine learning and
precedence algorithms, Bizo selects the best data from over 300 different
data sources such as company databases, publisher websites, online
profiles, and registration forms, to ensure quality that improves over
time.

"Bizo has seen a great deal of success establishing the market for
targeted B2B advertising in the U.S. and we look forward to working with
The Digital Partnership to introduce the use of bizographic data for ad
targeting in the emerging UK market," said Russell Glass, CEO of Bizo.

Matt Gower, TDP MD, adds: "Digital B2B advertising in the UK is still
primarily used for sales generation. In fact just 7% of respondents to a
recent survey of B2B marketing professionals, conducted by the IAB,(i)
said they used online media for brand-building. This means there is huge
market potential and we believe the outstanding bizographics technology,
now accessible via TDP, provides just the re-assurance marketers are
looking for to trial brand-building, and expand sales generation, in the
digital world."

(i)Source: The Internet Advertising Bureau
(http://www.iabuk.net/en/1/b2bsectormissesoutononlinebrandbuilding090909.mxs#)

Contacts:
Press contacts:
The Digital Partnership
Rowen Ward
rward@thedigitalpartnership.com

Bizo
Christina Williams
christina@pageonepr.com

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