Cogo Announces Series of Automotive Electronics Design Wins with Leading Chinese Manufacturer BYD

Cogo Announces Series of Automotive Electronics Design Wins with Leading
Chinese Manufacturer BYD
* Expanding into New Industrial Application Verticals

SHENZHEN, China, Nov. 12 /PRNewswire-FirstCall/ -- Cogo Group, Inc. (Nasdaq:
COGO), a leading platform services provider for the technology and industrial
sectors in China, today announced a series of module design wins within the
automotive sector. Cogo, in conjunction with its partner, a leading global
semiconductor supplier for the auto industry, will provide highly technical
module and software solutions for a variety of applications, including
intelligent key/locks, dynamic vehicle control, airbags, multimedia AV
systems, tire pressuring monitoring systems, and radar systems, among others.

Currently, Cogo has design wins in BYD's sedan models focused on the
conventional domestic China market, as well as its hybrid and pure electrical
sedans for the high-end domestic and export market segments. BYD is the
rising star among Chinese auto makers. Its compact F3 sedan has been a top
selling model for several months this year and sold over 30,000 units in the
month of October.

Cogo believes that reducing energy consumption will be a focus for all leading
Chinese auto manufacturers in the years to come, leading to an increasing
number of hybrid and pure electrical models coming to market. Cogo expects to
provide customized solutions to meet the increasing demand for automobile
efficiency. Cogo also expects to begin recording auto electronics revenue in
2010 and anticipates a meaningful revenue ramp in this segment through 2010
and beyond.

"Since Cogo's Industrial Applications business first became a reportable
business segment in the first quarter of 2008, it has grown to nearly 14% of
sales and we expect that it will continue to grow much faster than the overall
company through 2010 and beyond, " said Jeffrey Kang, CEO and Chairman of
Cogo. "The current revenue mix within our Industrial Applications segment is
focused on the build-out of China's Smart Power Grid, high speed railways and
the roll-out of Smart Meters. We expect that the inclusion of new verticals,
like auto electronics, will help to accelerate our growth in this segment."

"BYD has been a key long-term partner of Cogo and we are very excited about
working with them on a number of future automobiles. We also expect more
design wins with other automobile manufacturers as we aggressively pursue this
new vertical within our Industrial business," Mr Kang added. "We believe that
the worst of the China economic situation is behind us and expect that Cogo
will accelerate its revenue growth in 2010 versus 2009 while continuing to see
operating margin expansion."

China is the world leader in automobile sales, with 10.9 million vehicles sold
over the first ten months of the year, up 38% from the same period last year.
China auto sales in October were 1.22 million, up 72% from the same period in
the previous year(1).

About CogoGroup, Inc.:
Cogo Group, Inc. (Nasdaq: COGO) is a leading provider of customized module and
subsystem design solutions in China. The Company believes it acts as a proxy
to China's technology industry as it works with virtually all the major ODMs
and OEMs in China. Cogo leverages these relationships and combines their IP to
create designs that Cogo then sells to electronic manufacturers. These designs
allow manufacturers to reduce their time to market for new products and
ultimately increase sales. Cogo focuses on the telecommunications equipment,
digital media and industrial applications end-markets for their customized
design modules while also offering business and engineering services to their
large telecommunications equipment vendor customers. Over the last twelve
years, Cogo has grown its customer list to include nearly 1,300 manufacturers
across the telecommunications equipment, digital media and industrial
applications markets, covering both multinational Chinese subsidiaries and
Chinese domestic companies.

For further information:
Investor Relations
www.cogo.com.cn/investorinfo.html

Safe Harbor Statement:
This press release includes certain statements that are not descriptions of
historical facts, but are forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
and Exchange Act of 1934. These forward-looking statements may include
statements about our proposed discussions related to our business or growth
strategy such as growth in industrial applications, digital media, mobile
handset and telecommunications businesses, such as business with BYD, which
are subject to change. Such information is based upon expectations of our
management that were reasonable when made, but may prove to be incorrect. All
such assumptions are inherently subject to uncertainties and contingencies
beyond our control and upon assumptions with respect to future business
decisions, which are subject to change. For further descriptions of other
risks and uncertainties, see our most recent Annual Report filed with the
Securities and Exchange Commission (SEC) on Form 10-K, and our subsequent SEC
filings. Copies of filings made with the SEC are available through the SEC's
electronic data gathering analysis retrieval system (EDGAR) at www.sec.gov.

(1) China Association of Automobile Manufacturers

SOURCE Cogo Group, Inc.

Cogo Group, Inc. Investor Relations, U.S., +1-917-519-6994, H.K., +852 2730
1518, fax, +86 755 2674 3522, communications@cogo.com.cn,
will.davis@cogo.com.cn