Green Plug Announces First Adopter for Smart Power Adapter

PURE to Enable Its Popular Digital Radios with Greentalk Capability
SAN RAMON, Calif.--(Business Wire)--
Green Plug (www.greenplug.us), the first developer of digital technology
enabling real-time collaboration between electronic devices and their power
sources, today announced that PURE, the world leading digital radio maker, has
entered into an agreement to enable its popular radios to accept power from
smart power adapters.

Additionally PURE intends to offer an option for customers to purchase a
Greentalk-enabled smart power adapter.

Smart power adapters dynamically adapt to the power requirements of the products
that they are connected to and automatically reduce standby and no-load power.
Green Plug is a pioneer in the technology that enables this dynamic behavior and
automated power shutoff as well as provides a platform for advanced applications
including power consumption monitoring.

Said Paul Smith, GM, PURE, "PURE has led the way in environmentally friendly
electronics products with its EcoPlus initiative. We believe that as many people
now choose our radios for their Eco-friendly technologies as for their stylish
design or advanced features. We are delighted to be part of bringing Green
Plug`s innovative green power management technologies to PURE users and to
further minimize the impact of our products on the environment."

"We are thrilled with PURE`s decision to make its products capable of accepting
power from universal and reusable power adapters and to offer a smart power
adapter accessory," said Frank Paniagua, Jr., CEO of Green Plug. "For quite a
while, consumers have urged manufacturers to provide this capability, but many
have been reluctant to do so until others were also providing the smart power
interface. With the announcement from PURE and others to follow, we anticipate
that this common sense solution will soon be available in many popular
electronic products."

Green Plug developed the Greentalk protocol and GreenwireTM interface to
dramatically reduce the number of incompatible power adapters that are produced
and discarded annually. In addition, the company`s technology reduces the amount
of energy wasted when devices are plugged in but don`t need power, and it
eliminates the need for having a unique power adapter for every product. Green
Plug technology also supports the development of a single power adapter with
multiple power connectors for simultaneously powering multiple products. Such a
single DC power hub would provide power to multiple electronic products without
the need for separate AC-DC power adapters - a green approach that will reduce
both home and office clutter, as well as eWaste.

Green Plug is the first green technology company to apply two-way digital
communication to convert a universal power source to a device`s specific power
requirements. The Greentalk digital protocol enables devices to collaborate with
power supplies to dynamically monitor, control and optimize power delivery for
changing conditions. Highly efficient, stylish DC power hubs enabled with Green
Plug`s GPP chip are able to simultaneously power multiple devices, each with its
own specific voltage and power requirements. Green Plug technology minimizes
solid waste by allowing consumers to keep their chargers for use with future
devices after their current devices have become obsolete.

About PURE

PURE is the world's leading manufacturer of broadcast and internet-connected
digital radios, the number one supplier of digital radios in Europe and the
creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE
radios increasingly support all the broadcast standards in the DAB family used
across all key markets in Europe and beyond. PURE is also leading the way in
internet-connected radios based on its Flow technology and the PURE Lounge
portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's
products are manufactured with the environment in mind and at ethically audited
facilities. PURE is a division of Imagination Technologies Group plc. See
www.pure.com.

About Green Plug

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Green Plug is the first developer of digital technology enabling real-time
collaboration between electronic devices and their power sources. The company`s
innovative green power components allow manufacturers to standardize on one
universal power connector, exceed all current US and European governmental
efficiency regulations, and eliminate environmental waste. Consumer electronics,
residential and commercial builders, power tools and power supply manufacturers
license Green Plug`s embeddable power supply technology to provide universal and
safe connections, promote environmentally friendly reuse, make their products
more affordable, and generate customer loyalty. Green Plug, headquartered in San
Ramon, Calif., is privately held.

For PURE:
PURE
Vicky Deacon
+44 (0)1923 260 511
fax +44 (0)1923 270 188
Vicky.deacon@pure.com
or
For Green Plug:
Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

Copyright Business Wire 2009