Green Plug and Imagination Technologies Partner to Enable `Green Plug` Power Management

Imagination Technologies Will Make GreentalkTM Macro Available to CE Customers,
Enabling Products to be Powered by Smart Adapters

SAN RAMON, Calif.--(Business Wire)--
Green Plug (www.greenplug.us), the first developer of digital technology
enabling collaboration between electronic devices and their power sources, today
announced a joint development agreement with Imagination Technologies, a leading
provider of System-on-Chip (SoC) Intellectual Property (IP).

Under the partnership Green Plug will implement its Greentalk technology in new
chips and processors based on Imagination`s IP that enable consumer electronic
devices to take advantage of the only protocol to exchange power information
through the power line between power adapters and electronic products. This
dynamic communication provides unprecedented interoperability and reusability
and enables new power monitoring and control applications to be built on top of
the protocol. The result is a smarter DC power adapter that reduces eWaste,
automatically shuts-off when power is not needed, and can be configured to serve
power to two or more Greentalk-enabled products concurrently.

Green Plug will develop two new products using Imagination`s IP: the next
generation of Green Plug Power Processor TM (GPP) chip for power supplies, and
the Greentalk Load Processor (GLP) macro for consumer electronic devices. With
the GLP, devices can communicate with Greentalk-enabled power supplies directly
over the existing power cable and connector on the device. Greentalk is Green
Plug`s digital protocol for communication between devices that require power and
their power sources.

The GLP will enable makers of a wide range of CE products to include a smart
power interface for little or no charge. That interface would accept power from
conventional power adapters or new Greentalk-enabled power adapters and hubs.
Consumers will have a choice between a device-specific power adapter and a
dynamic, green power solution.

"Imagination is committed to continued innovation and investment in green
technologies," said Hossein Yassaie, CEO of Imagination Technologies. "For us,
low power and power efficient solutions are essential for the industry moving
forward. We believe the Green Plug approach and Greentalk technology are
significant leaps forward towards smart power management and a more energy
efficient world."

"Imagination removes a big obstacle for CE device manufacturers," said Frank
Paniagua Jr., CEO and founder of Green Plug. "The GLP makes it easy to turn on
the functionality necessary for products to work with smart, universal and
reusable power adapters. We are delighted to gain access to Imagination`s
innovative META processor IP and extensive ecosystem via this new agreement."

Green Plug is the first green technology company to apply two-way digital
communication to convert a universal power source to a device`s specific power
requirements. The Greentalk digital protocol enables devices to collaborate with
power supplies to dynamically monitor, control and optimize power delivery for
changing conditions. Highly efficient, stylish DC power hubs enabled with Green
Plug`s GPP chip are able to simultaneously power multiple devices, each with its
own specific voltage and power requirements. Green Plug technology minimizes
solid waste by allowing consumers to keep their chargers for use with future
devices after their current devices have become obsolete.

About Imagination Technologies

Imagination Technologies Group plc (LSE:IMG) - a global leader in multimedia and
communication silicon technologies - creates and licenses market-leading
processor cores for graphics, video, multi-threaded embedded processing/DSP and
multi-standard communications applications. These silicon intellectual property
(IP) solutions for systems-on-chip (SoC) are complemented by strong array of
software tools and drivers as well as extensive developer and middleware
ecosystems. Target markets includemobile phone, handheld multimedia, home
consumer entertainment, mobile and low-power computing, and in-car
electronics.Its licensees include many of the leading semiconductor and consumer
electronics companies. Imagination has corporate headquarters in the United
Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com.

About Green Plug

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Green Plug is the first developer of digital technology enabling collaboration
between electronic devices and their power sources. The company`s innovative
green power components allow manufacturers to standardize on one universal power
connector, exceed all current US and European governmental efficiency
regulations, and eliminate environmental waste. Consumer electronics,
residential and commercial builders, power tools and power supply manufacturers
license Green Plug`s embeddable power supply technology to provide universal and
safe connections, promote environmentally friendly reuse, make their products
more affordable, and generate customer loyalty. Green Plug, headquartered in San
Ramon, Calif., is privately held.

For Imagination Technologies:
Imagination Technologies
David Harold
+44 (0)1923 260 511
david.harold@imgtec.com
or
For Greenplug:
Edge Communications, Inc.
Ken Greenberg
818-990-5001
ken@edgecommunicationsinc.com

Copyright Business Wire 2009