Shamir Optical Industry Ltd. to Host Conference Call Announcing Third Quarter of 2009 Earnings Results

Shamir Optical Industry Ltd. to Host Conference Call Announcing Third Quarter
of 2009 Earnings Results

KIBBUTZ SHAMIR, Israel, Nov. 12 /PRNewswire-FirstCall/ -- Shamir Optical
Industry Ltd. (Nasdaq: SHMR) ("Shamir") expects to issue its third quarter of
2009 earnings results on Wednesday, November 18, 2009, and has scheduled a
conference call to discuss the results at 10:00 A.M. ET that morning.

The conference call will be broadcast live as a listen-only webcast. To listen
live, please go to www.kcsa.com approximately five minutes before the
conference call is scheduled to begin. You will need to register, and may need
to download and install the required audio software. The webcast will be
archived for 30 days following the call.

About Shamir

Shamir is a leading provider of innovative products and technology to the
spectacle lens market. Utilizing its proprietary technology, the company
develops, designs, manufactures, and markets progressive lenses to sell to the
ophthalmic market. In addition, Shamir utilizes its technology to provide
design services to optical lens manufacturers under service and royalty
agreements. Progressive lenses are used to treat presbyopia, a vision
condition where the eye loses its ability to focus on close objects.
Progressive lenses combine several optical strengths into a single lens to
provide a gradual and seamless transition from near to intermediate, to
distant vision. Shamir differentiates its products from its competitors'
primarily through lens design. Shamir's leading lenses are marketed under a
variety of trade names, including Shamir Genesis(TM), Shamir Piccolo(TM),
Shamir Office(TM), and Shamir Autograph(TM). Shamir believes that it has one
of the world's preeminent research and development teams for progressive
lenses, molds, and complementary technologies and tools. Shamir developed
software dedicated to the design of progressive lenses. This software is based
on Shamir's proprietary mathematical algorithms that optimize designs of
progressive lenses for a variety of activities and environments. Shamir also
has created software tools specifically designed for research and development
and production requirements, including Eye Point Technology software, which
simulates human vision.

SOURCE Shamir Optical Industries Ltd.

Investor Relations: Roni Gavrielov of KM / KCSA Investor Relations,
+1-972-3-516-7620, roni@km-ir.co.il; or Jeffrey Goldberger, +1-212-896-1249,
jgoldberger@kcsa.com, or Marybeth Csaby, +1-212-896-1236, mcsaby@kcsa.com,
both of KCSA Strategic Communications