Call of Duty(R): Modern Warfare(R) 2 Shatters Opening Day Sales Records With Approximately $310 Million in North America and United Kingdom Alone

Call of Duty(R): Modern Warfare(R) 2 Shatters Opening Day Sales Records With
Approximately $310 Million in North America and United Kingdom Alone
Most Anticipated Game of the Year Becomes Biggest Entertainment Launch in
History

SANTA MONICA, Calif., Nov. 12 /PRNewswire-FirstCall/ -- Activision Publishing,
Inc. (Nasdaq: ATVI) announced today that Infinity Ward's much-anticipated Call
of Duty®:Modern Warfare® 2 has become the biggest launch in history across all
forms of entertainment with estimated sell-through sales of $310 million in
North America and the United Kingdom alone in the first 24 hours, according to
internal Activision estimates.

Modern Warfare 2 was released on Tuesday, November 10th, to worldwide fanfare
across the globe, including over 10,000 retail outlets in the U.S. alone which
held midnight openings to meet consumer demand. In its first day, the
blockbuster title sold through approximately 4.7 million copies in just North
America and the United Kingdom, according to internal Activision estimates.

"The Call of Duty franchise has become a cultural phenomenon showing the power
of video games as an entertainment medium," said Mike Griffith, CEO,
Activision Publishing, Inc. "The shattering of these entertainment records is
a testament to the compelling, cinematic and uniquely engaging experience that
the Call of Duty brand delivers. Modern Warfare 2 has taken interactive
experience to unprecedented heights setting a new standard for entertainment."

Modern Warfare 2 picks up following the historic events of Call of Duty® 4:
Modern Warfare®, the blockbuster title that remains the top selling first
person action game in history. Modern Warfare 2 is rated "M" (Mature) by the
ESRB for Blood, Drug Reference, Intense Violence and Language. For additional
information about the game, visit www.modernwarfare2.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, Russia, Japan, South Korea, China and the region of
Taiwan. More information about Activision and its products can be found on the
company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
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"anticipates," "estimate," future," "plan," "positioned," "potential,"
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anticipated, and the other factors identified in the risk factors section of
Activision Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking statements in
this release are based upon information available to Activision Publishing and
Activision Blizzard as of the date of this release, and neither Activision
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© 2009 Activision Publishing, Inc. Activision, Call of Duty and Modern Warfare
are registered trademarks of Activision Publishing, Inc. All rights reserved.
All other trademarks and trade names are the properties of their respective
owners.

SOURCE Activision Publishing, Inc.

John Rafacz, PR Manager of Activision Publishing, Inc., +1-310-496-2000, ext.
5207, john.rafacz@activision.com