NICE Wins 2009 Asia Pacific Frost & Sullivan Growth Strategy Leadership Award in the Call Monitoring Systems Market

NICE Wins 2009 Asia Pacific Frost & Sullivan Growth Strategy Leadership Award
in the Call Monitoring Systems Market
Leading Analyst Firm Validates the Technological Innovation, Leadership, and
Exceptional Growth Rates of NICE SmartCenter in the Region

RA'ANANA, Israel, Nov. 12 /PRNewswire-FirstCall/ -- NICE Systems Ltd. (Nasdaq:
NICE), a leading global provider of advanced solutions that enable enterprises
and security organizations to extract Insight from Interactions, transactions
and surveillance to drive business performance, reduce risk and ensure safety,
today announced that it has won the Asia Pacific Frost & Sullivan Growth
Strategy Leadership Award in the Call Monitoring Systems Market. According to
Frost & Sullivan, a leading industry analyst firm, the Call Monitoring Systems
Market includes call recording, quality management, workforce management and
business applications based on data and speech analytics in the contact center
segment.

Kiran Kumar, research analyst at Frost & Sullivan, Asia Pacific ICT Enterprise
Practice, said, "NICE Systems has grown its Call Monitoring business
remarkably in the last year. A well managed acquisition strategy and a robust
partner network have driven its continued success in the Asia Pacific region.
In the highly competitive segment of the Call Monitoring market, the vendor
has effectively penetrated many countries in the region with notable successes
in the financial services sector in China, outsourcing sector in India and the
Philippines as well as newer inroads into Malaysia and Singapore markets.
Growing at a rate well above the market, NICE systems rightfully claims this
award in Growth Strategy Leadership."

NICE's leadership in the Asia Pacific region is based on the success of NICE
SmartCenter, a suite of business applications for contact center and
enterprise customers. The suite enables organizations to stay on top of
growing customer expectations across multiple touch-points and improve the
overall customer experience, operational efficiency and compliance with
regulations. It includes unique analytics-driven business solutions for
addressing specific key business challenges such as first call resolution,
average handle time, churn reduction, and improving customer satisfaction.
The NICE business solutions help companies around the world, including Asia
Pacific, improve contact center performance by enabling them to leverage call
recordings for improved agent performance or for improved efficiency. NICE
SmartCenter does all this and more by integrating call recording, quality
management, workforce management and interaction analytics solutions into an
end-to-end, integrated suite.

The Frost & Sullivan Award for Growth Strategy Leadership is presented each
year to the company that has demonstrated an exceptional growth strategy
within the industry. Having demonstrated high growth rates, NICE was chosen
as the winner for having bolstered its position in the Asia Pacific market
during the base year and for having a strategy that will have a lasting impact
on the market. The award is based on specific criteria, such as technological
innovation and leadership, a unique sales strategy, as well as strategic
mergers, acquisitions, or joint ventures to penetrate new markets, and is
based on 2008 revenues.

"We are happy to see further validation of the NICE SmartCenter strategy for
enabling companies to leverage their contact center call recordings for
deploying business applications that help them improve the business
performance of their call centers and enterprise," said Doron Ben-Sira,
President, NICE APAC. "The Asia Pacific region is an important one for NICE.
We are committed to continue working with our business partners in the region
on delivering the NICE value-add to our growing base of joint customers."

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to
accelerate their growth. The company's Team Research, Growth Consulting and
Growth Team Membership empower clients to create a growth focused culture that
generates, evaluates and implements effective growth strategies. Frost &
Sullivan employs over 45 years of experience in partnering with Global 1000
companies, emerging businesses and the investment community from more than 30
offices on six continents. For more information about Frost & Sullivan's
Growth Partnerships, visit http://www.frost.com/.

About NICE Systems
NICE Systems is the leading provider of Insight from Interactions solutions
and value-added services, powered by advanced analytics of unstructured
multimedia content - from telephony, web, radio and video communications.
NICE's solutions address the needs of the enterprise and security markets,
enabling organizations to operate in an insightful and proactive manner, and
take immediate action to improve business and operational performance and
ensure safety and security. NICE has over 24,000 customers in more than 150
countries, including over 85 of the Fortune 100 companies. More information
is available at www.nice.com.

Corporate Media
Galit Belkind NICE Systems +1 877 245 7448
galit.belkind@nice.com
Investors
Daphna Golden NICE Systems +1 877 245 7449
ir@nice.com

Trademark Note: 360 Degree View, Alpha, ACTIMIZE, Actimize logo, Customer
Feedback, Dispatcher Assessment, Encorder, eNiceLink, Executive Connect,
Executive Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video
Security, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight
from Interactions, Investigator, Last Message Replay, Mirra, My Universe,
NICE, NICE logo, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE
Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE SmartCenter,
NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact,
NiceVision, NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter,
NiceVision Digital, NiceVision Harmony, NiceVision Mobile, NiceVision Net,
NiceVision NVSAT, NiceVision Pro, Performix, Playback Organizer, Renaissance,
Scenario Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet
are trademarks and/or registered trademarks of NICE Systems Ltd. All other
trademarks are the property of their respective owners.

This press release contains forward-looking statements as that term is defined
in the Private Securities Litigation Reform Act of 1995. Such statements are
based on the current expectations of the management of NICE Systems Ltd. (the
Company) only, and are subject to a number of risk factors and uncertainties,
including but not limited to changes in technology and market requirements,
decline in demand for the Company's products, inability to timely develop and
introduce new technologies, products and applications, difficulties or delays
in absorbing and integrating acquired operations, products, technologies and
personnel, loss of market share, pressure on pricing resulting from
competition, and inability to maintain certain marketing and distribution
arrangements, which could cause the actual results or performance of the
Company to differ materially from those described therein. We undertake no
obligation to update these forward-looking statements. For a more detailed
description of the risk factors and uncertainties affecting the company, refer
to the Company's reports filed from time to time with the Securities and
Exchange Commission.

SOURCE NICE Systems Ltd.

Media, Galit Belkind, +1-877-245-7448, galit.belkind@nice.com; or Investors,
Daphna Golden, +1-877-245-7449, ir@nice.com, both of NICE Systems