Alliance Data's Canadian Loyalty Business Signs New Agreement With Best Western International Inc., Expands Relationship

Alliance Data's Canadian Loyalty Business Signs New Agreement With Best
Western International Inc., Expands Relationship
World's Largest Hotel Chain Becomes National Sponsor in the AIR MILES(R)
Reward Program

DALLAS, Nov. 12 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation
(NYSE: ADS), a leading provider of loyalty and marketing solutions derived
from transaction-rich data, today announced that Best Western International
Inc. has signed an expansion agreement to be a new national sponsor in
Alliance Data's Canadian AIR MILES® Reward Program. Today's announcement
builds on an existing agreement where Best Western has been a rewards supplier
in the AIR MILES Reward Program since 1995.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051024/ADSLOGO )

With more than 60 years of dedicated service to its guests and 4,000
independently owned and operated hotels in over 80 countries and territories,
Phoenix, Ariz.-based Best Western is the World's Largest Hotel Chain®.

The AIR MILES Reward Program is Canada's premier coalition loyalty program,
with approximately two-thirds of Canadian households actively collecting
reward miles. AIR MILES collectors earn reward miles at more than 100 leading
brand-name sponsors representing thousands of retail and service locations
across Canada. AIR MILES reward miles can be redeemed for more than 1,200
different rewards, such as travel, movie passes, entertainment attractions,
and electronic merchandise.

As of October 22, 2009, AIR MILES collectors enrolled as Best Western Rewards
members can earn reward miles for every qualified stay at any Best Western
International hotel in Canada, the United States (including Hawaii and Alaska)
and the Caribbean Islands. Collectors can also redeem AIR MILES reward miles
for stays in Best Western hotels throughout the world, as well as for Best
Western Travel Cards, which can be redeemed for any folio charges incurred
during a stay.

"Adding Best Western as a sponsor to our comprehensive roster of travel
partners demonstrates our commitment to expand existing program categories, in
particular our focus to grow issuance and redemption opportunities," said
Bryan Pearson, president, Alliance Data's LoyaltyOne business. "We're excited
to expand our relationship with Best Western to now be a rewards supplier and
sponsor in the program."

"Partnering with one of Canada's strongest loyalty programs gives Best Western
Rewards members more opportunities to turn their hotel stays into rewards,"
said Dorothy Dowling, senior vice president of marketing and sales for Best
Western. "Now, not only can AIR MILES collectors redeem miles for free nights
at our 4,000 worldwide hotels, they can also earn miles for staying at Best
Western."

About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing
marketing, reservations and operational support to over 4,000* independently
owned and operated member hotels in 80* countries and territories worldwide.
An industry pioneer since 1946, Best Western has grown into an iconic brand
that hosts 400,000* worldwide guests each night. Best Western's diverse
property portfolio, its greatest strength, stems from a business model
designed to give owners maximum flexibility to address market-specific needs.
Equally committed to the business and leisure traveler, Best Western recently
embarked on a mission to lead the hotel industry in customer care. World
Vision is the charity of choice for Best Western in building the world's
largest family, as our hotels and staff sponsor children in need around the
globe. For more information or to make a reservation, please visit
www.bestwestern.com.

*Numbers are approximate and can fluctuate.

About LoyaltyOne(TM)
LoyaltyOne works with more than 100 of North America's leading brands in the
retail, financial services, grocery, petroleum retail, travel, and hospitality
industries to profitably change customer behavior. Through a team of
businesses including Canada's AIR MILES Reward Program, COLLOQUY, Precima,
LoyaltyOne Consulting and Direct Antidote, LoyaltyOne designs, delivers, and
manages a suite of loyalty marketing services -- consumer data,
customer-centric retail strategies, direct-to-consumer marketing, loyalty
consulting, and more. LoyaltyOne is part of the Alliance Data family of
companies. For over 30 years, Alliance Data has helped its clients build more
profitable, more loyal relationships with their customers. More information
is available at www.loyalty.com.

About Alliance Data
Alliance Data (NYSE: ADS) and its family of businesses is a leading provider
of loyalty and marketing solutions derived from transaction-rich data.
Through the creation and deployment of customized solutions that measurably
change consumer behavior, Alliance Data helps its clients to create and
enhance customer loyalty to build stronger, mutually beneficial relationships
with their customers. The Company manages millions of customer relationships
for some of North America's largest and most recognizable brands, helping them
grow their businesses and drive profitability. Headquartered in Dallas,
Alliance Data employs approximately 7,000 associates at approximately 50
locations worldwide. Alliance Data is a leading provider of marketing-driven
credit solutions, and is the parent company of Epsilon®, a leading provider of
multi-channel, data-driven technologies and marketing services, and
LoyaltyOne(TM), which owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty program. For more information about the
company, visit its web site, www.AllianceData.com

Alliance Data's Safe Harbor Statement/Forward Looking Statements
This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "estimate," "expect," "intend," "predict,"
"project" and similar expressions as they relate to us or our management. When
we make forward-looking statements, we are basing them on our management's
beliefs and assumptions, using information currently available to us. Although
we believe that the expectations reflected in the forward-looking statements
are reasonable, these forward-looking statements are subject to risks,
uncertainties and assumptions, including those discussed in our filings with
the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

Julie Prozeller - Investors/Analysts, Financial Dynamics, +1-212-850-5721,
alliancedata@fd.com; or Shelley Whiddon - Media, +1-972-348-4310,
Shelley.Whiddon@alliancedata.com