MediaFLO Technology Recognized by Japan's Ministry of Internal Affairs and Communications as an Official Technology for Mobile Multimedia Broadcasting

MediaFLO Technology Recognized by Japan's Ministry of Internal Affairs and
Communications as an Official Technology for Mobile Multimedia Broadcasting
- Formal Acknowledgement Paves the Way for Commercial Services in Japan -

SAN DIEGO, Nov. 12 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (Nasdaq:
QCOM), a leading developer and innovator of advanced wireless technologies,
products and services, today announced that Japan's Ministry of Internal
Affairs and Communications (MIC) has recognized MediaFLO(TM) technology as one
of two official technologies for nationwide mobile multimedia broadcasting
services in Japan. This milestone signifies that MediaFLO-enabled mobile TV
services may be deployed in Japan once spectrum is made available in 2011.
The only other mobile broadcast technology recognized by the MIC for this
purpose is ISDB-Tmm, an evolution of Japan's digital TV (DTV) standard,
ISDB-T.

"Working closely with local companies, we have taken a significant step toward
expanding the diversity of broadcast-quality mobile content and value-added
mobile services available to Japanese consumers," said Neville Meijers, senior
vice president and general manager, FLO International. "The MediaFLO platform
offers a rich user experience, high channel capacity and an open services
layer to support a wide range of mobile broadcast services, making it an ideal
platform to complement 3G services and the country's ISDB-T standard for free
mobile TV programming."

Last year, the MIC approved two MediaFLO mobile TV trials in the VHF and UHF
spectrum bands led by MediaFLO Japan Planning Inc. (MJP) - a joint venture
between Qualcomm and KDDI - in Okinawa Prefecture, and by Media Scope Inc. in
Shimane Prefecture. Both trials have successfully shown the technical and
business advantages that the MediaFLO platform provides and clear the path for
commercial deployment.

The Okinawa trial marked the first time that MediaFLO technology has been
trialed using VHF spectrum. Toyota Motor Corporation subsequently joined the
MJP trial to test vehicular reception of MediaFLO signals on the highway and
city streets, with positive performance results. The second phase of the
Okinawa trial began this month using a mix of short- and long-format video
content, music, clipcasting media and datacasting applications.

The ongoing Shimane trial employs a variety of MediaFLO services that include
linear mobile TV and, for the first time, broadcast delivery of clipcasting
media to large digital signage made by Samsung Japan. The trial illustrates
how MediaFLO technology can be utilized for broadcast delivery of advertising,
news and information services to the public at large. The trial is being
conducted on UHF Channel 62 in shops, office parks, the Matsue Campus of
Shimane University and nearby malls.

"The official selection of MediaFLO technology in Japan is significant in
Latin America as well, where a growing number of countries have selected
Japan's ISDB-T technology as their DTV standard, including Argentina, Brazil,
Chile, Peru and Venezuela," said Flavio Mansi, senior vice president and
president of Qualcomm Latin America. "We view MediaFLO and ISDB-T
technologies as complementary and believe the standards will coexist in a
given market to drive both consumer acceptance and revenue generation for
mobile TV services."

MediaFLO and ISDB-T technologies have been successfully tested on multi-mode
mobile devices in Japan and Latin America. In countries where ISDB-T is being
deployed as the terrestrial free-to-air (FTA) standard, MediaFLO technology
can be implemented in multi-mode devices for the broadcast delivery of both
premium content and value-added mobile media services. Qualcomm enables
multi-mode devices based on MediaFLO, ISDB-T and DVB-H mobile broadcast
technologies through its Universal Broadcast Modem(TM) (UBM(TM)) chipset.

MediaFLO is a broadcast mobile TV platform for the delivery of high-quality
entertainment and information, including streaming video and audio,
clipcasting media, IP datacasting and interactive services. MediaFLO is an
open, globally recognized technology standardized by the Telecommunications
Industry Association (TIA) and European Telecommunications Standards Institute
(ETSI) and recommended by ITU-R for the broadcasting of multimedia and data
applications. Invented for mobility, MediaFLO is designed to increase
capacity and coverage, as well as reduce costs for multimedia content delivery
to mobile devices. More information about MediaFLO is available at
www.mediaflo.com where you can see a virtual demo or download the digital
press kit.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering
innovative digital wireless communications products and services based on CDMA
and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm
is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500®
company. For more information, please visit www.qualcomm.com.

Qualcomm is a registered trademark of Qualcomm Incorporated. FLO, MediaFLO,
Universal Broadcast Modem and UBM are trademarks of Qualcomm Incorporated.
All other trademarks are the property of their respective owners.

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Qualcomm Contacts:
Mona Klausing, FLO International
Phone: 1-858-658-4268
Email: monak@qualcomm.com

Tina Asmar, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com

John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com

SOURCE Qualcomm Incorporated

Mona Klausing, FLO International, +1-858-658-4268, monak@qualcomm.com, or Tina
Asmar, Corporate Communications, +1-858-845-5959, corpcomm@qualcomm.com, or
John Gilbert, Investor Relations, +1-858-658-4813, ir@qualcomm.com, all of
Qualcomm Incorporated