Disney Store Expands Black Friday Midnight Openings at Malls Nationwide; Slashes Prices on Top Holiday Gift Ideas Starting at $5

Early Shoppers Receive 20% Off All Items Before 10 a.m. on Black Friday
PASADENA, Calif.--(Business Wire)--
Night owls and early morning bargain hunters can get a head start on holiday
gift buying this year as Disney Store prepares to open more than 125 stores
nationwide at midnight on Nov. 27 (Black Friday). From opening hours until 10
a.m., shoppers will benefit from 20% off all items, including already discounted
merchandise. A host of Black Friday deals at affordable $5, $10 and $15 price
points, as well as amazing discounts on big ticket items marked $20 - $40 off*,
and special gifts with purchase, will make Disney Store the must-go-to location
for shoppers looking for an amazing array of Disney toys, apparel and seasonal
décor.

(Editors` note: For a complete list of Disney Store locations opening at
midnight on Black Friday, please go to www.disneyconsumerproducts.com/press/us.
Press interviews and in-store media coverage opportunities available to
schedule.)

Guests can prepare for their Black Friday Disney Store shopping by previewing
hot Disney holiday toys and gift ideas in the YouTube video "Disney Store
Holiday Shopping Guide: Share the Magic" now playing online at
http://www.youtube.com/watch?v=o3-idoWGEiA.

Disney Store is also reaching out to surrounding communities this year to "share
the magic" by donating toys to local Boys & Girls Club chapters across America.
On behalf of each of its locations in the United States, Disney Store will
donate one hundred (100) toys to each of the local BGCA chapters nearest such
locations. Guests who shop at the Disney Store are also encouraged to bring in
unwrapped toys, which Disney Store will also donate to the local Boys & Girls
Club chapter during the holiday season.

"We recognize that consumers are looking for the best value without compromising
quality, and Disney Store offers a unique experience, high-quality product, and
this year we have bigger and better holiday deals that will begin on Black
Friday and last all weekend long," said Jim Fielding, president of Disney Store
Worldwide. "Last year, we had an overwhelming response from shoppers during our
midnight openings, and we are expanding the number of stores opening at midnight
to accommodate even more guests."

Special one-day pricing on great gifts include:

* $5 deals: graphic character tee shirts (regular price $9.50), holiday
ornaments (regular price $9.50 each) and character mugs (regular price $8.50)
* $10 deals: Classic Disney Princess dolls (regular pricing $16.50 each),
favorite Disney plush characters (regular price $14.50-$16.50) and colorful
fleece throws (regular price $19.50)
* $15 deals: a Disney-Pixar Cars Lightning McQueen Runaway Racer (regular price
$29.50), Toy Story Talking Buzz and Woody Deluxe Action Figures (regular price
$24.50 each) and a Disney Princess Glamour Case (regular price $19.50), perfect
for stashing princess jewels and other necessities.

Select Disney Princess and Disney-Pixar`s Cars products $20-40 off during Black
Friday weekend only include:

* Disney Princess Darlings Castle, $49.50 (regular price $79.50)
* Classic Disney Princess Dolls 8 Piece Gift Set, $69.50 (regular price $99.50)
* Cars Dinoco Helicopter, $39.50 (regular price $59.50)
* Cars Deluxe 20-Piece Die Cast Gift Set, $79.50 (regular price $99.50)
* Minnie Mouse Kitchen Play Set, $59.50 (regular price $99.50)

With a purchase of $40 or more, guests may also receive a Holiday Sweater Mickey
Mouse Plush for only $5 (while supplies last).

Disney Store`s Holiday lineup also includes a wonderful assortment of new
products inspired by the new movie from Walt Disney Animation Studios,
ThePrincess and the Frog, opening in Los Angeles and New York on November 25 and
nationwide on December 11. Kids will love the Deluxe Tiana Doll and Wardrobe
Play Set(SRP $29.50); the Mardi Gras-style Tiana Musical Instruments Play Set
(SRP $24.50), an 8-piece set, including a trumpet, ukulele, and Lightning Bug
Shaker, to create the fun jazzy sounds of the bayou; and the gorgeous
TianaDeluxe Costume (SRP $89.50) with its flower petal-shaped layers of tulle
and satin skirt, making thisa girl`s dream costume for dress-up play all year
long. The Princess and the Frog Snowglobe (SRP $89.50) and the Princess Tiana
Doll Ornamentwith Holiday Gown (SRP $14.50) make great holiday gifts for the
home. From November 30 through December 10, guests purchasing $40 or more per
visit at Disney Store will receive a card redeemable toward one child`s movie
admission to see The Princess and the Frog.

Membership to Disney`s D23: The Official Community for Disney Fans also makes a
unique holiday gift. Fans can join D23 at www.Disney.com/D23, select Disney
Store locations within the United States, select shops at Disneyland Resort and
Walt Disney World Resort, and www.DisneyStore.com/D23.

To find a local Disney Store, guests can visit www.DisneyStore.com/storelocator
or call (866) 902-2798. For more information, please visit
www.disneyconsumerproducts.com. Guests can also sign up for email alerts at
www.DisneyStore.com/Updates, become a fan on Facebook
www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore
to stay connected to your favorite destination.

*All special offers are available while supplies last

About Disney Store North America

The Disney Store retail chain is owned and operated in the United States by
Disney Store USA, LLC and in Canada by Disney Store Canada Inc. Disney Store is
an affiliate of Disney Consumer Products, the business segment that extends the
Disney brand to merchandise. Disney Store carries high-quality products,
including exclusive product lines that support and promote Disney's key
entertainment initiatives and characters. In 1987, Disney Store opened its first
store in Glendale, California and, in doing so, originated the themed retail
business model. There are currently more than 200 Disney Store locations in
North America, each offering a magical shopping experience that can only be
delivered by Disney, one of the world`s largest and most successful
entertainment companies.

Disney Store North America
Shawn Turner, 818-544-0848
Shawn.n.turner@disney.com
or
Ronstadt & Associates for Disney Store North America
Nina M. Ronstadt, 619-224-3186
nina@ronstadtpr.com

Copyright Business Wire 2009