Broadreach Medical Resources Featured on Luncheon Panel for Prescription Benefit Management Financial Analysts With

NEW YORK, NY, Nov 12 (MARKET WIRE) --
Broadreach Medical Resources (BMR) reported today that they co-sponsored
a luncheon panel on October 30, 2009 at the NY Racquet Club for financial
and industry analysts covering the Prescription Drug Management sector.
The panel discussion provided insight into the state of Prescription
Benefit Management (PBM) and the reform proposals that the United States
government is considering. On the panel were senior executives from BMR
as well as a senior executive from BMR's partner, Wisconsin-based RESTAT,
a PBM that covers six (6) million lives.

"We were fortunate to co-sponsor a panel focused on how our industry and
BMR are working to improve healthcare costs through lowering prescription
drug spending," said Wayne Fleischman, COO of BMR. "BMR works closely with
its clients to develop programs, like generic drug utilization. As a
general rule, we have found that for every 1% increase in generic drug
penetration, clients can lower their drug spend by 1.5%. BMR has one of
the highest generic fill-rates in the industry, with actual Taft Hartley
client results above 75%."

RESTAT and BMR reported that the market place was hungry for new pricing
strategies.

"Mail order distribution can be an efficient facilitator to lowering
prescription drug spending," said Malcolm Howard, BMR's VP of Business
Strategy. "Today, most PBM's are not giving back a significant portion of
what they bring in through generic mail order distribution. BMR passes all
savings directly through to the client, realizing revenue only through an
administrative fee."

"On the subject of reform, what we see today in the proposed reforms
indicates that PBM's are better positioned to function in a single payer
system, if it should head in that direction, than the insurers would be,"
emphasized, Wayne Fleischman. "PBM's can partner more effectively with the
government to provide these services."

Additionally, the panel addressed questions from the audience covering
prescription drug pricing calculations, spread pricing practices, generic
penetration thresholds, and industry margins.

About Broadreach Medical Resources

Broadreach Medical Resources (BMR) is a Pharmacy Benefit Administrator
(PBA) that looks beyond traditional practices to design, optimize, and
transform prescription drug benefit programs to deliver guaranteed
measurable savings. BMR provides self-funded employers, unions, and other
payers customized prescription drug benefit programs that offer
transparent "full-pass-through" pricing, well-balanced discounts, access
to competitive rebates, clinically appropriate therapies and risk
management services. For more information about BMR, visit its web site
at http://BMR-INC.com

Contact info:
Jim Laietta
Media Relations
e5 Marketing Inc. for Broadreach Medical Resources
862-432-6266 office
Email Contact

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