John Madden to Honor the NFL's Best Offensive Linemen with Madden Most Valuable Protectors Award Presented by Prilosec OTC(R)

John Madden to Honor the NFL's Best Offensive Linemen with Madden Most
Valuable Protectors Award Presented by Prilosec OTC(R)
The Official Heartburn Remedy Sponsor of the NFL Celebrates League's Most
Valuable Protectors with First Annual Award

CINCINNATI, Nov. 12 /PRNewswire-FirstCall/ -- The National Football League,
Prilosec OTC® and Pro-Football Hall-of-Fame Member John Madden announced today
the creation of the first annual Madden Most Valuable Protectors Award
presented by Prilosec OTC. The award will celebrate the important role linemen
play in their team's success and honor the NFL's best offensive linemen based
on their 2009 regular season performance.

While most attention is typically focused on more glamorous performances by
quarterbacks, running backs and wide receivers, the Madden Most Valuable
Protectors Award will commemorate the accomplishments of a high-performing
group of offensive linemen and their unique ability to provide protection for
their teammates. The inaugural Madden Most Valuable Protectors Award will be
presented Super Bowl XLIV Week in Miami, Florida.

As a proud five-year sponsor of the NFL, Prilosec OTC is presenting this award
to recognize the loyal protectors who serve as the backbone of every NFL team
- just as Prilosec OTC provides powerful OTC protection against frequent
heartburn. As an authority who appreciates the weekly battles in the
trenches, John Madden understands the importance of great offensive line play
and is an ideal ambassador for recognizing the NFL's best offensive line.

"I am happy that Prilosec OTC has created an annual award that recognizes the
NFL's best offensive linemen," said John Madden. "The guys up front are the
ones that provide powerful protection, just like Prilosec OTC."

NFL® fans who want powerful protection against frequent heartburn, or
heartburn that occurs two or more days a week, can take a 14-day course of
Prilosec OTC to maximize game day fun.

During this season's NFL Playoffs in January 2010, fans will have the
opportunity to cast their vote for the NFL's best offensive line by visiting
www.MaddenProtectorsAward.com. Criteria for selecting the Madden Most
Valuable Protectors Award winner will take into account statistics from the
full season's performance, a combination of opinions from the NFL, and fan
voting.

For more information on the Madden Most Valuable Protectors Award presented by
Prilosec OTC, visit www.MaddenProtectorsAward.com.

About PRILOSEC OTC
PRILOSEC OTC® is the #1 Doctor recommended acid reducer(+) and Pharmacist
recommended over-the-counter (OTC) Heartburn medicine(++), the first of a
class of OTC heartburn medicines that treats frequent heartburn with just one
pill a day, unlike most over the counter heartburn medication. PRILOSEC OTC®
is a leading OTC heartburn medicine that can work for 24 hours with one pill a
day by directly shutting down many acid pumps in your stomach when used as
directed for 14 days for the treating frequent heartburn. PRILOSEC OTC® is
the #1 selling OTC heartburn medicine(*) on the market. For more information
about PRILOSEC OTC®, visit www.prilosecotc.com. PRILOSEC OTC® is available
over-the-counter through an alliance between P&G and AstraZeneca.

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®. The P&G community includes approximately
135,000 employees working in about 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and
its brands.

©2009 NFL Properties LLC. All NFL-related trademarks are trademarks of the
National Football League.
Contact:
P&G Health Care External Relations
Carlos Taveras
513-622-4645
Taveras.cm@pg.com

MS&L Worldwide
Jaclyn Buccellato
212-468-3839
jaclyn.buccellato@mslworldwide.com

(+) Pharmacy Times, OTC Supplement, June 2007
(++) Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation
Audit (April 2004-June 2007, Acid Reducer Category). Data on file.
(*) Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation
Audit (April 2004-June 2007, Acid Reducer Category). Data on file.

SOURCE Procter & Gamble

Carlos Taveras of P&G Health Care External Relations, +1-513-622-4645,
Taveras.cm@pg.com; or Jaclyn Buccellato of MS&L Worldwide, +1-212-468-3839,
jaclyn.buccellato@mslworldwide.com