Frost & Sullivan Recognizes Fovia for its HDVR(R) Platform - A Disruptive Technology Breakthrough

Frost & Sullivan Recognizes Fovia for its HDVR(R) Platform - A Disruptive
Technology Breakthrough

MOUNTAIN VIEW, Calif., Nov. 12 /PRNewswire/ -- Based on its recent analysis of
the interactive advanced visualization platforms market, Frost & Sullivan
presents Fovia, Inc. with the 2009 North American Frost & Sullivan Award for
Technology Innovation of the Year. Fovia is being recognized for its
CPU-based, High Definition Volume Rendering® (HDVR®) platform that offers
unrivaled image quality and uncompromised performance for two and three
dimensional (2D/3D) advanced volume visualization.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

"3D imaging is a valuable tool for accelerating diagnoses, eliminating
unnecessary tests and treatments, optimizing the use of minimally invasive
surgeries and therapies, and gaining additional insight needed for clinical
decisions. Speed in interpreting images is essential for increasing workflow
productivity and avoiding bottlenecks caused by the large number of images
being generated," says Frost & Sullivan Research Analyst Prasannavadhana
Kannan. "Therefore, from both a cost and a quality of service perspective,
there is a clear need for efficient, high-quality advanced visualization
tools."

Fovia's innovative, software-only HDVR solution overcomes many limitations of
currently available imaging technologies, and enables local, enterprise-wide
and web-based volumetric rendering. Volume rendering is an advanced technique
for analyzing extremely large sets of data in three-dimensions.

Furthermore, Fovia's solution successfully leverages the scalability and
flexibility of off-the-shelf CPUs. Prior to the introduction of Fovia's
CPU-based HDVR software, existing solutions were unable to handle the large
volumes of data being generated, and exhibited many limitations, including:
requiring expensive graphics cards or specialized hardware (ASICs); forcing
significant trade-offs between image quality, speed and cost; inability to
easily distribute images remotely (therefore requiring a dedicated, advanced
visualization workstation); inflexibility and non-scalability; and a high
obsolescence factor.

Fovia's HDVR technology, on the other hand, has successfully overcome these
volumetric data challenges. With Fovia's software, large volumes of data can
be visualized and analyzed in high definition - both locally on workstations
and remotely through server-based, thin-client technology.

Just as business applications have evolved from mainframe-based solutions to
desktop applications to applications being delivered using a client-server
model, volumetric imaging is following a similar evolutionary path. Fovia's
proprietary algorithms, running on off-the-shelf hardware, allow 24-hour
remote, interactive visualization, thereby enabling a paradigm shift in
volumetric imaging.

"The volumetric rendering technology developed by Fovia offers a unique value
proposition when compared with hardware-based imaging technologies," notes
Prasanna Kannan. "OEMs seeking a flexible, scalable, software-only, CPU-based,
real-time HDVR engine that supports client-server architecture with no
preprocessing should look no further than Fovia."

Fovia has successfully demonstrated the ability to seamlessly integrate its
HDVR engine inside OEM products. Through integration with its OEM customers,
Fovia has shown that imaging specialists across medical, dental, veterinary
and industrial fields experience a boost in productivity through intrinsic 3D
functionality, a consistent user experience, and a seamless, interactive
review of large volume data. Fovia's innovation is a clear and welcome
presence in today's advanced visualization market.

Overall, Frost & Sullivan is pleased to present Fovia with the 2009 North
American Technology Innovation of the Year Award in the field of interactive
advanced visualization tools. Through strong capabilities and credentials,
Fovia is positioned to offer OEMs advanced visualization that can be deeply
integrated to meet everyday market needs today and tomorrow. Over time,
advanced visualization tools such as HDVR will become more commonplace as they
are integrated within OEM systems, offering their customers advanced 3D
functionality as a standard part of their system solution.

Each year, Frost & Sullivan presents the Technology Innovation of the Year
Award to the company that has carried out new research, which has resulted in
innovation(s) that have or are expected to bring significant contributions to
the industry in terms of adoption, change, and competitive posture. The award
recognizes the quality and depth of a company's research and development
program as well as the vision and risk-taking that enabled it to undertake
such an endeavor.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of
regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts compare
market participants and measure performance through in-depth interviews,
analysis, and extensive secondary research in order to identify best practices
in the industry.

For additional information about Fovia's Frost & Sullivan Award, visit
www.fovia.com.

About Fovia, Inc.

Fovia, Inc. was founded in 2003 to address the challenges of data explosion -
the exponentially increasing amount of data being acquired by modern imaging
modalities. The firm has developed a CPU-based, High Definition Volume
Rendering® software solution that leverages and scales with multi-core,
multi-processor and multi-threaded generational processor development. Fovia's
HDVR® solution is more scalable, cost effective, flexible, and easily
deployable on an enterprisewide basis than GPU or other hardware-based
approaches and can be easily and natively integrated into various original
equipment manufacturers' offerings, therefore allowing OEMs to quickly and
cost-effectively offer the world's most advanced volume rendering to their
customers.

For additional information about Fovia, visit www.fovia.com.

Contact:
Steve Sandy
866.3D.FOVIA
650.257.4063
steve.sandy@fovia.com

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best in class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best practice models to
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Contact:
Jake Wengroff
210.247.3806
jake.wengroff@frost.com

SOURCE Frost & Sullivan

Jake Wengroff of Frost & Sullivan, +1-210-247-3806, jake.wengroff@frost.com;
or Steve Sandy of Fovia, Inc., 1-866-3D-FOVIA, +1-650-257-4063,
steve.sandy@fovia.com