Red Ventures Relies on Verizon Business Network, Data Center Solution to Grow Its Online Business

Red Ventures Relies on Verizon Business Network, Data Center Solution to Grow
Its Online Business
Converged Voice and Data Solutions Help Marketing Company Increase Efficiency,
Deliver Better Results

BASKING RIDGE, N.J., Nov. 12 /PRNewswire/ -- Verizon Business is helping
online marketing company Red Ventures harness the power of advanced
communications and IT services to accelerate sales and improve service in the
U.S. and Central America.

Under a new agreement, Verizon Business designed and deployed a multiprotocol
label switching (MPLS)-based Private IP network that links the 700-employee
company's Ft. Mill, S.C., headquarters with sites in Dallas, Miami, Puerto
Rico and Guatemala. The Verizon Private IP network and premium data center
serve as the platform for Red Ventures' distributed IT operations. This
system provides continuous support for the company's multiple vertical
markets, which include satellite television, satellite Internet and home
security brand partners.

As a leader in marketing technology, Red Ventures depends on a reliable
network to maintain its vast sales and online operations, but also to
cultivate its high-tech work environment.

By using Verizon Private IP as the foundation of its data communications, Red
Ventures maintains consistent and reliable service for its sales center
operations due to the disaster recovery capabilities inherent in Private IP.
Because Red Ventures uses software and systems to log sales and transactions,
the ability provided by Private IP to reroute traffic in the event of a
failure potentially spares the company significant revenue loss, and helps
avoid even minimal downtime. This flexibility allows Red Ventures' developers
to rapidly deploy solutions that are critical to the company's success.

"We are in the business of helping companies acquire customers quickly and
securely, using the most sophisticated methods possible, so it is imperative
that we use safe and reliable advanced technology to best serve our partners,"
said Jonathan Desrochers, director of IT at Red Ventures.

"Verizon Business has become a valued technology partner over the past few
years; the account team truly understands our business and anticipates our
needs, and it has developed a high-quality solution that has gone a long way
in improving our communications. This, in turn, helps our business run
smoothly, and helps us attract the best technology professionals in the
industry. We're a high-growth company, and our ability to sustain that growth
is dependent upon our successful implementation of technology solutions such
as this one," Desrochers said.

Secure, Centralized Solution Helps Company Control Costs, Facilitate Call
Routing

The solution provided by Verizon Business enables Red Ventures to leverage its
data network for voice traffic, reducing the capital and maintenance costs of
having to develop a separate system to each site. Also, by using a
centralized telephony system (VoIP), Red Ventures can handle the routing of
all incoming and outgoing calls with a few clicks of a button.

"Red Ventures was seeking a cutting-edge technology solution that would enable
them to do business more effectively," said Jared Kearney, senior vice
president of corporate accounts for Verizon Business. "Working closely with
our customer, we designed a cost-effective, converged solution - relying on
the strength of our expansive global network - that will help Red Ventures to
deliver its mission-critical information and generate better results for its
partners."

About Red Ventures
Red Ventures is an Internet marketing and sales company that develops and
manages large-scale, multi-channel customer acquisition programs for leading
brands in the U.S., Canada and Puerto Rico. The company generates new
customers through proprietary marketing channels, exclusive partnerships, and
an innovative process that optimizes lead-to-sale conversion and channel mix.
For more information, visit www.redventures.com.

About Verizon Business
Verizon Business, a unit of Verizon Communications (NYSE: VZ), is a global
leader in communications and IT solutions. We combine professional expertise
with one of the world's most connected IP networks to deliver award-winning
communications, IT, information security and network solutions. We securely
connect today's extended enterprises of widespread and mobile customers,
partners, suppliers and employees -- enabling them to increase productivity
and efficiency and help preserve the environment. Many of the world's largest
businesses and governments -- including 96 percent of the Fortune 1000 and
thousands of government agencies and educational institutions -- rely on our
professional and managed services and network technologies to accelerate their
business. Find out more at www.verizonbusiness.com.

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SOURCE Verizon Business

Lisa Fels of Verizon Business, +1-703-886-6042, lisa.fels@verizon.com