Engagement Systems' Automated Marketing Campaign Software Now Available on the Salesforce.com AppExchange

Engagement Systems' Automated Marketing Campaign Software Now Available on the
Salesforce.com AppExchange
Sales Executives and Marketers Can Now Launch Multi-Channel Communications
Right from Their Salesforce CRM User Screen

KANSAS CITY, Mo., Nov. 12 /PRNewswire/ -- Engagement Systems, a 1:1 automated
marketing system integrated with Salesforce CRM, today announced they have
become a certified Salesforce CRM AppExchange partner.

"We are excited to be able to provide a larger group of Salesforce CRM users
access to our marketing campaign system by making three versions available on
the AppExchange," said Karen Wilcox, VP Business Development of Engagement
Systems.

Engagement Systems' initial releases on the AppExchange include ES-Basic, an
entry-level system available as a free download. ES-Lite, for small
businesses, and ES-Premium, for mid-size companies and larger enterprises, are
also immediately available. All versions are embedded within the Salesforce
CRM user screen for seamless and complete integration, eliminating the need
for users to toggle between multiple platforms or tabs to execute marketing
communications.

Engagement Systems (http://www.engagementsystems.com) was built using
proprietary technology that allows salespeople to quickly initiate
personalized communications or multi-touch campaigns to one lead or contact at
a time. Engagement Systems' rule-based triggers also allow marketers to
automatically launch multi-channel campaigns containing email, direct mail and
personalized web pages to segmented groups or individuals based on their stage
in the customer lifecycle.

"Because Engagement Systems builds upon standard Salesforce CRM processes,
using it came very naturally, without the steep learning curve of some
marketing automation systems," said Brad Oddo, CEO of Marathon Processing
Systems. "Engagement Systems has helped our sales and marketing staff work
smarter, letting us build relationships with more prospects than possible
before. We were able to achieve a 20% sales growth in just five months using
Engagement Systems."

Engagement Systems separates itself from competing CRM marketing software
applications by providing a system that eliminates the need for additional
marketing resources, consulting, IT and training expenses. Clients are guided
through the process, with Engagement Systems providing all custom product
programming and business rules coding necessary for implementation and
tracking. Because other systems are so complex, Engagement Systems' full
integration and ease-of-use make them a leading innovator in the marketing
automation industry.

"Engagement Systems offers a unique solution with a lower total cost of
ownership and faster implementation," Wilcox said. "This is the biggest thing
that sets us apart from other automated marketing systems, and is also the
biggest benefit for our clients."

About Engagement Systems

Engagement Systems helps companies leverage their CRM investment and maximize
sales and marketing resources to grow sales revenue and improve ROI with an
automated marketing campaign system. The web-enabled software works with
existing CRM systems to access prospect and customer information and make that
data actionable for more efficient B2B lead generation, lead conversion,
customer retention and customer win-back initiatives.

From single communications to multi-step, multi-channel campaigns utilizing
email, direct mail, pURLS and landing pages, each personalized communication
is automatically created, delivered, tracked and reported within the CRM
record, eliminating time-consuming manual processes and ensuring consistent,
relevant, and timely communications that move prospects through the buying
process and build valuable relationships with existing customers.

For more information, visit http://www.EngagementSystems.com, call
866.938.3658 or email info@EngagementSystems.com.

Media Contact:

Karen Wilcox
Engagement Systems
866-938-3616, Ext. 255
KarenW@EngagementSystems.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE Engagement Systems

Karen Wilcox of Engagement Systems, +1-866-938-3616, Ext. 255,
KarenW@EngagementSystems.com