Success!! Choice Hotels Reaches an Important Milestone With Addition of 1.75 Million New Choice Privileges Members in 2009

Success!! Choice Hotels Reaches an Important Milestone With Addition of 1.75
Million New Choice Privileges Members in 2009

SILVER SPRING, Md., Nov. 12 /PRNewswire-FirstCall/ -- Choice Hotels
International (NYSE: CHH) today announced that it had added more than 1.75
million new members to the Choice Privileges rewards program this year, a top
organizational priority. This brings the loyalty program's global membership
to over 9.3 million members.

Choice Hotels focused significant resources on expanding the membership base
in this difficult economic environment through valuable promotions and an
array of new enhancements to the already robust Choice Privileges rewards
program. The efforts have proven to be successful, with a 75 percent increase
in enrollment over 2008 - the largest increase in Choice Privileges history.

Outside of Choice Hotels' efforts, the company's franchised hotels staff were
responsible for 30 percent of the new member enrollments. Also, Choice Hotels
associates contributed to the efforts by referring friends and family that
travel to enroll.

"Our company has seen the growing power of rewards programs in attracting
loyal guests to our value-oriented brands," said Steve Joyce, president and
chief executive officer, Choice Hotels International. "That's why this was a
top initiative for 2009. We will continue to focus extensive energies toward
making Choice Privileges the most valuable rewards program in the industry."

In 2009, the industry - as well as Choice Hotels - saw a significant increase
in frequent travelers' efforts to stay at properties within their favorite
hotel rewards program. Travel trends show that hotel loyalty program members
are increasingly focusing their stays on an individual program that maximizes
their value.

"This is a remarkable and important achievement that simply could not have
been possible without the extraordinary efforts of our hotels and Choice
employees," said Greg Brown, vice president, Choice Privileges and marketing
programs. "This accomplishment shows how much we at Choice believe in the
value of Choice Privileges and how rewarding both business and leisure
travelers find this program."

Membership in the Choice Privileges rewards program is free and offers guests
the ability to earn points towards free nights, airline miles, retail gift
certificates and more while staying at any Choice Hotels brand property
throughout the U.S. (including Hawaii), Canada, Europe, Mexico the Caribbean
and Australasia*. For more information, visit www.choiceprivileges.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,000 hotels,
representing more than 485,000 rooms in the United States and more than 35
other countries and territories. As of September 30, 2009, more than 700
hotels are under construction, awaiting conversion or approved for development
in the United States, representing more than 59,000 rooms, and more than 100
hotels, representing approximately 9,400 rooms, are under construction,
awaiting conversion or approved for development in more than 20 other
countries and territories. The company's Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay
Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition,
via its Ascend Collection membership program, travelers in the United States
and the Caribbean have upscale lodging options at historic, boutique and
unique hotels.
Additional corporate information may be found on the Choice Hotels
International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are
proprietary trademarks and service marks of Choice Hotels International.

2009 Choice Hotels International, Inc. All rights reserved.
*Excluding: Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and
Sweden. Including Australia, New Zealand, Singapore, Papua New Guinea and
Fiji.

SOURCE Choice Hotels International

Heather Soule of Choice Hotels International, +1-301-628-4361,
heather_soule@choicehotels.com