Meet the New Salon.com:More Agile, Social and Focused on What Matters Most

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Thu Nov 12, 2009 9:00am EST

Fresh new design and features help readers stay current on news and culture,
while maintaining its traditional high standards for quality journalism
SAN FRANCISCO--(Business Wire)--
Salon.com, the long-trusted news and culture site known for its quality
journalism and cultural analysis, today announced that it has launched a
significant redesign of the site. All readers now have access to a host of new
features that give the site a fresh look and feel, as well as features to help
them navigate the increasingly cluttered world of news and information. 

"Salon has always had a reputation for its cutting edge content," said Richard
Gingras, Salon CEO. "Along with the new design we will be growing our coverage
to reflect our readers` interests, adding features to enhance their experience
and adding more social tools to engage readers, giving them more opportunities
to share Salon`s content as well as allowing them to create new content as
well." 

Visitors to www.Salon.com will find several new ways to: 

Go in depth on topics: Many Salon stories are about issues and topics of ongoing
interest. Salon will now surface all of its coverage on a given topic on one
page, simplifying the reader's ability to get easy access to a full array of
informative and insightful content. Managed by Salon`s editors, these Ongoing
Story "micro-sites" will provide a valuable compendium of Salon coverage, reader
participation, posts from the Open Salon blogging community and articles and
video from important sources around the Web. View a screen shot here. 

Hear from new voices: Salon`s blogging platform, Open Salon, already provides
35,000 bloggers with a vibrant community where they can post articles and
communicate on a variety of topics. Through the new Salon, articles from the
many excellent and authoritative writers on Open Salon will be presented along
with Salon`s coverage. Salon readers will now be able to easily access excellent
content that might have gone undiscovered, and Open Salon bloggers will be able
to reach a larger audience. View a screen shot here. 

Pursue your passions: Salon is expanding its content to include lifestyle topics
that are part of our readers` daily lives. Salon will be adding new sections
over the coming months, starting with a new Food section that will be launching
in time for Thanksgiving, with a buffet of articles that will educate, entertain
and delight readers. Anchored by former Gourmet writer Francis Lam, the Food
section will offer innovative recipes, profiles, sharp analysis of emerging food
stories and a unique, weekly reader cooking challenge. Salon will also be
launching enhanced versions of its Books and Film sections and many new sections
during 2010. 

Buy cool stuff: Salon is launching its own ecommerce store - with a twist. Like
Salon articles, products selected for the store will be consistent with Salon`s
values and hand-selected by "curators" looking to pique the tastes and interests
of Salon readers. The curators of the Salon Store will offer friendly,
entertaining and educational commentary on products from a broad range of
craftsman, artisans and merchants. 

Founded in 1995, Salon.com has a reputation for delivering high quality
journalism, covering a range of news, political and cultural topics. Its stable
of talent includes accomplished journalists, authors such as Joan Walsh, Glenn
Greenwald, Camille Paglia and Cary Tennis, cartoonists including Tom Tomorrow,
plus an evolving group of emerging, edgy voices who are regular contributors to
the site. Editor-in-Chief Joan Walsh is a frequent guest on political television
shows, including MSNBC`s Hardballwith Chris Matthews, The Ed Show, the Rachel
Maddow Show and Morning Joe, as well as CNN's Reliable Sources.

About Salon Media Group

Salon Media Group (Ticker Symbol:SLNM.OB) is the home of Salon.com, the
pioneering online community The Well, and the innovative blogging community Open
Salon. Salon.com is the trusted, award-winning website that is creating an
entirely new form of journalism: combining the high standards of traditional
media with the commitment to audience participation and engagement that
distinguishes new media. Salon has become the go-to site for informed and
engaged people who care about what really matters. The site combines original
investigative stories, breaking news, provocative personal essays, highly
respected criticism and a stable of popular staff-written blogs about politics,
technology and culture. Salon has offices in San Francisco, New York City and
Washington D.C. More information can be found at Salon.com.

Krause Taylor Associates
Robbi Peele, 415.596.7929
robbi(at)krause-taylor.com
or
Barbara Krause, 650.480.4066
barbara(at)krause-taylor.com


Copyright Business Wire 2009

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