Brainshark Launches 'Brainshark Insurance Network' For Life Insurance Carriers and Their Distribution Channels

Brainshark Launches 'Brainshark Insurance Network' For Life Insurance Carriers
and Their Distribution Channels
Leading Carriers Including American National Insurance, American General Life,
Jackson National Life, Lincoln Benefit Life, Liberty National Life and United
American Insurance Use the Network to Equip Their Channel Partners with
On-Demand Sales, Marketing and Training Content

HOLLYWOOD, Fla., Nov. 12 /PRNewswire/ -- NAILBA 28 -- Brainshark, Inc., the
leader in on-demand presentations, today announced the launch of the
Brainshark Insurance Network, a central site where life insurance carriers can
equip and empower their distribution channels with on-demand, voice-enriched
presentations for product education and marketing outreach. In conjunction
with this offering, Brainshark has also launched Brainshark for Brokerages --
a customized application for distribution partners accessing the Brainshark
Insurance Network. Through Brainshark for Brokerages, distribution partners
can view, personalize, send and track the carrier-created content -- as well
as create their own Brainshark presentations -- to strengthen sales and
marketing communications. Brainshark will demo these solutions at the annual
National Association of Independent Life Brokerage Agencies (NAILBA) meeting,
today through Nov. 14, in Hollywood, Fla., in booth #708.

Too often, the traditional tactics carriers employ to deliver complex
information and marketing materials to their distribution channels can be
costly, complicated and ultimately ineffective -- with glossy brochures that
go unread, and webinars and audio conferences that partners can't find time to
attend. Brainshark presentations -- which are viewed at their audience's
convenience and incorporate audio narration, videos, attachments, survey
questions and more -- are proven to maximize knowledge retention and viewer
interest. Leading insurance companies -- including 16 of the top 25 U.S. life
and health carriers -- rely on Brainshark to help them deliver timely
communications to employees and distribution channels worldwide.

Brainshark Insurance Network
Now, through the introduction of the Brainshark Insurance Network, Brainshark
has created a centralized, consolidated and secure portal of carrier content
-- geared specifically for the distribution channel -- that can be easily
accessed and searched. Carriers can quickly create, post and update Brainshark
presentations, and distributors can browse, adapt and use content from
multiple carriers in their own selling efforts. Tracking capabilities enable
both parties to see how the presentations are resonating.

"We've already had a lot of success using Brainshark to cut costs and improve
efficiencies across our business and look forward to building on that with the
Brainshark Insurance Network," said David Behrens, executive vice president,
the Independent Marketing Group at American National Insurance Company. "By
giving our distributors access to our high-impact, timely content, we also get
peace of mind that they are describing and selling our products in a way that
ensures our brand consistency. Plus, being able to see which of our
presentations are viewed the most, as well as those that are less popular,
helps us refine our own content creation strategies for the future."

In addition to American National, leading life insurance carriers distributing
their on-demand content on the Brainshark Insurance Network include American
General Life, Jackson National Life, Lincoln Benefit Life, Liberty National
Life and United American Insurance, with others joining weekly.

Brainshark for Brokerages
Through the Brainshark for Brokerages application, distribution partners who
tap into the Brainshark Insurance Network receive free access to pre-approved,
carrier-provided content, and can send out the presentations to reinforce
their own brands. Tracking information is available to distributors on a
granular scale -- showing who viewed the content they sent, when it was viewed
and how much was consumed. See a Brainshark overview for distributors here:
http://www.brainshark.com/brainsharkinc/4Brokerages?text=pr.

"I like Brainshark because it's easy to use, easy to distribute and very
cost-effective," said Robert A. Miller, vice president of marketing
innovation, Ash Brokerage Corporation. "Plus, it offers great tracking and
feedback. Most important, the brokers like it and use it."

Chris Soniat, executive director of Brokerage Resources of America, added:
"Being able to send a Brainshark presentation, rather than fight for time on
someone's calendar, is a great help to our brokerage agencies in their sales
and marketing efforts. Brainshark for Brokerages lets our brokerage agencies
distribute important content in a compelling, trackable way so they can
prioritize follow-up. The ability to personalize carrier content also helps
convey the value of our brokerage agencies' brands. In addition, having a
central site with information from all the carriers that our brokerage
agencies work with -- rather than having them comb through e-mails,
newsletters and individual portals -- is a huge time-saver."

Distributors can choose among three Brainshark for Brokerages pricing tiers --
with each enhanced edition incorporating all the features of its predecessor:

Free Edition
-- Access any presentation from the Brainshark Insurance Network
-- Easily send it to your target audience

-- Receive instant notification of viewing activity and weekly reports

Personalization Edition ($199/month)
-- Personalize the carrier-provided content, adding in a customized
introduction and closing, and even your own logo or photo

-- Gain access to on-demand learning and best practices webinars from
Brainshark, with tips on how to best leverage Brainshark for
Brokerages
and the Brainshark Insurance Network for selling and marketing

Standard Edition ($499/month)
-- Use Brainshark's authoring tools to create your own content in a
private
site

-- Store up to five hours of content you create

"At Brainshark, we pride ourselves on providing innovative, cost-effective and
memorable ways for companies to communicate," said Brainshark CEO Joe
Gustafson. "With the Brainshark Insurance Network and Brainshark for
Brokerages, we are providing life insurance carriers and their distribution
partners with a proven and intuitive way to maximize sales and marketing
effectiveness, and boost productivity. We look forward to expanding our
content library and helping more carriers and distributors enhance their sales
strategies."

About Brainshark, Inc.
Brainshark is the leader in on-demand presentations, transforming static
business content into high-impact communications. Delivered via
Software-as-a-Service (SaaS), Brainshark enables audiences to access and
engage with business content when and how they want. More than 1,000 companies
- including a third of the Fortune 100 - rely on Brainshark software and
services to help sales, marketing, training and HR experts cost-effectively
deliver measurable results. In addition, organizations and individuals use the
myBrainshark site to create, share and track publicly available multimedia
presentations for free. For more information on these offerings, visit
www.brainshark.com.

Joan Babinski Sara Card
Brainshark, Inc. Davies Murphy Group, Inc.
781.370.8001 781.418.2431
jbabinski@brainshark.com brainshark@daviesmurphy.com
www.brainshark.com www.daviesmurphy.com

SOURCE Brainshark, Inc.

Joan Babinski of Brainshark, Inc., +1-781-370-8001, jbabinski@brainshark.com;
or Sara Card of Davies Murphy Group, Inc. for Brainshark, Inc.,
+1-781-418-2431, brainshark@daviesmurphy.com