North American International Auto Show Announces 37,000 Square Foot Electric Avenue Display at 2010 Show

North American International Auto Show Announces 37,000 Square Foot Electric
Avenue Display at 2010 Show
All-new feature presented by The Dow Chemical Company

TROY, Mich., Nov. 12 /PRNewswire/ -- The North American International Auto
Show (NAIAS) has announced the debut of Electric Avenue, a 37,000 square foot
feature on the main floor of the 2010 show. The new showcase will spotlight
electric vehicles and technology of both traditional automakers and innovative
entrepreneurs. The new exhibit has already secured sponsorship by The Dow
Chemical Company, who will showcase the importance of technological solutions,
such as Dow's lightweighting and advanced battery technology, and its role as
a key enabler to changing the game on energy consumption and climate change.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090903/DE70318LOGO )

The exhibit area will feature nearly 20 vehicles as well as symposiums and
special events on the adjacent NAIAS stage.

"Electric Avenue is going to be a unique feature of the 2010 NAIAS that will
enable us to educate a diverse audience about the long-term viability of the
auto industry using a subject that is top of mind globally these days," said
NAIAS Chairman Doug Fox. "Each year our show strives to provide an innovative
approach to providing excitement. As one of the primary stops on the global
show circuit we are able to draw key media and help exhibitors tell the short-
and long-term strategies to a passionate audience of consumers and industry
leaders."

In addition to Electric Avenue, the Michigan Economic Development Corporation
(MEDC) EcoXperience will also return to NAIAS, allowing Press Week and Public
Day visitors the opportunity to experience electric vehicles on a 1/4- mile
landscaped track in the lower level of Cobo Center.

"We are pleased to join NAIAS to showcase the significance of technology to
the automotive industry," said Heinz Haller, executive vice president,
Performance Systems, The Dow Chemical Company. "We believe developing and
commercializing next generation battery technology, for example, will help
ensure the sustainability of the automotive industry while meeting the
nation's energy and environmental goals and generating tens of thousands of
green collar jobs in Michigan and throughout the nation."

More details will be released on the Electric Avenue presented by The Dow
Chemical Company and the MEDC EcoXperience venues as the 2010 NAIAS
approaches. Updates can be found by periodically checking in at
www.naias.com.

About The Dow Chemical Company
The Dow Chemical Company is a diversified chemical company that combines the
power of science and technology with the "Human Element" to constantly improve
what is essential to human progress. The Company delivers a broad range of
products and services to customers in approximately 160 countries, connecting
chemistry and innovation with the principles of sustainability to help provide
everything from fresh water, food and pharmaceuticals to paints, packaging and
personal care products. In 2008, Dow had annual sales of $57.4 billion and
employed approximately 46,000 people worldwide. The Company has 150
manufacturing sites in 35 countries and produces approximately 3,300 products.
On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty
materials company with sales of $10 billion in 2008, 98 manufacturing sites in
30 countries and approximately 15,000 employees worldwide. References to "Dow"
or the "Company" mean The Dow Chemical Company and its consolidated
subsidiaries unless otherwise expressly noted. More information about Dow can
be found at www.dow.com.

About the North American International Auto Show
Entering its 22nd year as an international event, the NAIAS is among the most
prestigious auto shows in the world, providing unparalleled access to the
automotive products, people and ideas that matter most - up close and in one
place. One of the largest media events in North America, the NAIAS is the
only auto show in the United States to earn an annual distinguished sanction
of the Organisation Internationale des Constructeurs d'Automobiles, the
Paris-based alliance of automotive trade associations and manufacturers from
around the world. The NAIAS Web site can be accessed at www.naias.com.

Press Preview - Monday-Tuesday, January 11-12, 2010
Industry Preview - Wednesday-Thursday, January 13-14, 2010
Charity Preview - Friday, January 15, 2010
Public Show - Saturday-Sunday, January 16-24, 2010

SOURCE North American International Auto Show

Shand Spencer of John Bailey & Associates Public Relations Inc., Office:
+1-248-362-4200 x 262, sspencer@baileypr.com, for North American International
Auto Show