Caring.com Closes $10 Million in Series B Financing

Shasta Ventures leads round, with participation from DCM and Split Rock
Partners

SAN MATEO, Calif., Nov. 12 /PRNewswire/ -- Caring.com, a leading online
destination for people caring for aging parents and loved ones, today
announced that it has closed $10 million in Series B financing, led by new
investor Shasta Ventures. Existing investors DCM and Split Rock Partners, also
participated, along with support by strategic individual investors.

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"We're excited to invest in the large and growing eldercare category. Caring
for an aging loved one is a life stage when consumers need a lot of
information, products and services," said Tod Francis, Managing Partner at
Shasta Ventures. "Caring.com is meeting this need as evidenced by its strong
traffic growth and the high demand for site inventory from advertisers."

The new funding will support the continued expansion of Caring.com, including
further development of the Caring.com site, the recently acquired Gilbert
Guide eldercare services directory, new marketing programs and growth of the
Caring.com team.

With over one million unique monthly visitors, Caring.com is well on its way
to becoming the most trusted source of eldercare information and community on
the web The site is supported by leading advertisers and was sold out in
August, September and October of 2009.

"We're thrilled to have Shasta as a new business partner," said Andy Cohen,
co-founder and CEO, Caring.com. "Their experience building successful online
brands like Mint.com will help Caring.com continue to grow at a rapid pace."

About Caring.com
Caring.com is a community and content website that provides people who are
caring for aging parents with time-saving information to help them make better
decisions and feel less alone. Founded in 2007 by a team of people who have
taken care of their own aging parents, Caring.com is a free resource to users
and is supported by national and local advertisers. Caring.com's investors
include DCM, Split Rock Partners and Shasta Ventures, and the company has a
banking relationship with Comerica Bank. Caring.com is headquartered in San
Mateo, California, and can be reached at http://www.caring.com.

About Shasta Ventures
Shasta Ventures is an early-stage venture capital firm investing in
technology-enabled businesses serving consumers and enterprises. Located in
Menlo Park, Calif., Shasta Ventures manages $460 million. Shasta was formed in
2004 by venture capital veterans and invests across consumer and business
services, mobile applications and software. For more information on Shasta
Ventures, please visit www.shastaventures.com.

About DCM
DCM is an early stage venture capital firm supporting entrepreneurs building
world-class technology companies. The firm's partners manage US$1.6 billion
and have funded leading technology companies including 51job, @Motion
(Openwave), About.com (The New York Times Co.), All About, Arroyo (Cisco),
Clearwire, eDreams (TA), Foundry Networks, HireRight, Internap, IPivot
(Intel), JCI, Neopath Networks (Cisco), nQuire (Siebel), Recourse Technologies
(Symantec), Sigmatel, SMIC, and Vimicro. For more information, please visit
www.dcm.com.

About Split Rock Partners
Split Rock Partners, with offices in Minneapolis and Menlo Park, CA, invests
in emerging Internet services, software, and healthcare companies primarily in
the Upper Midwest and on the West Coast. Split Rock Partners was formed in
June 2004 by the Internet, software, and healthcare investment teams of St.
Paul Venture Capital (SPVC), and continues to manage SPVC's existing portfolio
in these areas. Representative companies in the Split Rock Partners portfolio
include Compete, Internet Broadcasting, LowerMyBills (sold to Experian in
2005), HireRight, MyNewPlace, eBureau, QuinStreet, and SPS Commerce. For more
information, please visit www.splitrock.com.

SOURCE Caring.com

Danielle Simmons of DMS Public Relations, +1-650-991-8899,
danielle@dmsprsf.com, for Caring.com