Time Inc.'s MyRecipes.com Uncorks the Largest Collection of Recipes With Wine Pairings on the Web

Time Inc.'s MyRecipes.com Uncorks the Largest Collection of Recipes With Wine
Pairings on the Web
Through partnerships with Yahoo!, Snooth.com, and Gary Vaynerchuk,
MyRecipes.com makes wine selection and purchasing easy for consumers

NEW YORK, Nov. 12 /PRNewswire/ -- MyRecipes.com, Time Inc.'s food portal,
launched a new wine channel focused on providing great, easy, and sometimes
unusual, food and wine pairings. The expanded wine coverage aims to take the
mystery out of pairing wine with food and includes a new video series called
"Weeknight Wines," a new "Pairings of the Week" column, and a sophisticated
wine pairing formula that automatically recommends several wine choices for
each recipe in MyRecipes.com's extensive recipe collection. Sponsored by
Bordeaux wines, over 30,000 recipes on the site have wine pairings.

"The wine coverage on MyRecipes.com is all about helping the audience
confidently choose wines to complement their favorite recipes, whether they're
cooking for a special occasion or dinner tonight. We're thrilled to pair our
food expertise with the wine expertise of Snooth and wine critic Gary
Vaynerchuk, to provide this content," says Jim Sexton, SVP/Editorial Director
of the Time Inc. Lifestyle Digital Group.

MyRecipes.com partnered with Snooth.com and Yahoo! to build a wine pairing
application available to users of MyRecipes.com, Snooth.com, the new
customizable Yahoo! homepage, and My Yahoo!. The wine pairings consider a
number of variables including recipe ingredients and preparation, grape
varietal, and aging process; additionally it leverages their wine expertise
and extensive wine data collection. Snooth's proficiency in systematically
analyzing and categorizing wine data was applied to MyRecipes.com's recipe
data to create this complex pairing algorithm.

To make wine more accessible to the masses, MyRecipes.com invited Internet
wine critic Gary Vaynerchuk to host "Weeknight Wines," a video series that
provides wine recommendations for some of the site's most popular dinner
recipes. Vaynerchuk, the creator and host of WineLibraryTV.com and author of
the New York Times bestselling book, Crush It! Why Now is the Time to Cash in
on your Passion, has used his lively vocabulary and entertaining metaphors to
encourage viewers to expand their wine palate.

About MyRecipes.com:
Time Inc. launched the food portal MyRecipes.com in May 2007 to give consumers
the tools they need to cook with confidence and eat with joy. Every recipe on
MyRecipes.com is professionally tested and the site offers fresh, daily
content from the Time Inc. Lifestyle Group's established brands including
Cooking Light, Health, Real Simple, All You, Southern Living, and Sunset. With
more than 39,000 professionally tested recipes, MyRecipes.com is the one-stop
digital source for recipes, step-by-step instructions, how-to videos, healthy
cuisine and entertaining tips.

SOURCE Time Inc.

Jennifer Zawadzinski, +1-212-522-9046, jennifer_zawadzinski@timeinc.com, or
Miranda Lanzillotti, +1-212-522-4305, miranda_lanzillotti@timeinc.com