Mint.com Launches 'Money Tweets' Delivering the Best in Personal Finance From Twitter
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Mint.com Launches 'Money Tweets' Delivering the Best in Personal Finance From
Twitter
Personal Finance Service Aggregates Hand-selected Twitter Feeds; Provides
Educational Content and Topical News from the Twitterverse
MOUNTAIN VIEW, Calif., Nov. 12 /PRNewswire/ -- Mint.com (www.mint.com), a
leading online personal finance service from Intuit Inc. (Nasdaq: INTU), today
launched "Money Tweets," extending its award-winning blog that collects all
the best personal finance educational content and topical news from across the
Twittersphere, and delivers it on a single, streamlined platform at
www.mint.com/twitter.
With Mint.com's popular magazine-style blog MintLife, Money Tweets helps
create a more complete destination for personal finance topics, bringing
real-time news and insights to readers. It expands upon the Mint.com updates
and editorial content that have already attracted more than half a million
unique visitors each month.
"Twitter has grown into an essential element of our marketing and customer
service efforts, but creating your own personalized list of feeds to follow
can be time consuming," said Aaron Patzer, vice president and general manager
of Intuit's Personal Finance group. "We have taken the work out of this search
for our users - and by adding a 'popular' tab, Mint.com tracks the hottest
finance-related terms in real time, delivering a zeitgeist for finance terms
in Twitter."
Five Easy Categories
Mint.com's Money Tweets includes five categories, allowing people to read
whatever content most interests them:
-- Topics - Collects information relating to budgets, saving, investment,
loans, and retirement feeds. Sources range from industry leaders, such
as Morningstar (@morningstarinc.) and the Wall Street Journal (@WSJ),
to
bloggers with cult following and specific expertise, including
Wisebread
(@wisebread), Stocktwits (@stocktwits) and Budgets are Sexy
(@budgetsaresexy).
-- Tweets about Mint.com - Tracks, in real-time, what people are saying
about Mint.com.
-- Tweets from Mint.com - Updates followers on the latest from Mint.com
-product upgrades, new blog content, economic indices and awards or
speaking opportunities. This tab helps people keep up with what the
company is doing, and shows the interaction between the Mint.com team
and customers that happens in the Twittersphere.
-- Questions - A question of the day - based on spending patterns,
budgeting tips or other relevant topics - helps users learn from each
other and crowd sources fun and useful tips and tricks.
-- Popular - Keeps followers on top of hot financial topics, anything
from
the bailout, interest rates or Bernie Madoff. Money Tweet tracks and
reports on volume and trending patterns over a selected period of
time.
"Mint.com, focuses on making things simple and easy for users - aggregating
all account information into a single place, and helping people learn about
their money so they can save more and do more with it," said Patzer. "Money
Tweets is the next step, pulling the value of hundreds of disparate sources
into a single place that's easily digested by whoever wants to learn about
money."
MintLife and Money Tweets were both created with Mule Design Studios.
About Minthttp://www.mint.com
Mint.com is America's No. 1 online personal finance service, providing over
1.7 million users a fresh, easy and intelligent way to manage their money.
And it's free. Launched in September 2007, Mint.com has quickly grown to
track nearly $200 billion in transactions and $50 billion in assets and has
identified more than $300 million in potential savings for its users.
Mint.com's innovation is in applying advanced technology to deliver
breakthrough ease-of-use. Using patent-pending technology and proprietary
algorithms, Mint.com allows users to see all their financial accounts in one
place, makes it easy to set and keep to budgets, and helps identify money
saving ideas. Mint.com is so effective that more than 90 percent of users say
they have changed their financial habits as a result of using the service.
For more information on Mint.com's free online personal finance service,
please visit http://www.mint.com and follow Mint.com on Twitter:
www.twitter.com/mint.
About Intuit Inc.
Intuit Inc. is a leading provider of business and financial management
solutions for small and mid-sized businesses; financial institutions,
including banks and credit unions; consumers and accounting professionals. Its
flagship products and services, including QuickBooks®, Quicken® and TurboTax®,
simplify small business management and payroll processing, personal finance,
and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading
tax preparation offerings for professional accountants. The company's
financial institutions division, anchored by Digital Insight, provides
on-demand banking services to help banks and credit unions serve businesses
and consumers with innovative solutions.
Founded in 1983, Intuit had annual revenue of $3.2 billion in its fiscal year
2009. The company has approximately 7,800 employees with major offices in the
United States, Canada, the United Kingdom, India and other locations. More
information can be found at www.intuit.com.
SOURCE Mint.com
Martha Shaughnessy of Atomic PR, +1-415-402-0230, martha@atomicpr.com, for
Mint.com
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