Continuum Vice President of Marketing Presents at CMO Club Summit
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WEST NEWTON, MA, Nov 12 (MARKET WIRE) --
WHAT:
Vice President of Marketing for Continuum, Amy Quigley, together with
Director Retail Communications & Marketing Services for Sprint, Mark
Rexroat, will discuss "Open Innovation/Design Thinking as Marketers" at
this week's CMO Summit Club, an event for CMOs, delivered by CMOs. The
conversation focuses on a strategic approach to solving business
challenges through creative exploration. It's about generating new ideas
based on a deep understanding of people, and bringing those ideas to life.
WHEN:
The "Open Innovation/Design Thinking as Marketers" breakout session takes
place on Friday, November 13th from 10:30-11:20 a.m. PT.
WHERE:
Marriott Union Square, San Francisco, CA
WHO:
As an innovation design consultancy Continuum helps organizations through
business innovation and the design of compelling customer experiences.
Based on in-depth consumer research, rigorous analysis of clients'
business challenges and inspired creativity, we identify opportunities for
innovation, create new products and services, and design new ways to
communicate brands. Since 1983, Continuum has worked with companies
worldwide including American Express, Andersen Windows, Procter & Gamble,
BMW, Master Lock, Moen, Samsung, Johnson & Johnson. Continuum has offices
in Boston, Los Angeles, Milan, Seoul and Shanghai. www.dcontinuum.com
Continuum and Sprint have a long-term relationship focused on the customer
experience in Sprint Corporate Stores. In addition, we developed the
Sprint Studio, a destination environment for Sprint's customers that goes
beyond the traditional concept store. Sprint created an environment for
their customers, and beyond, that engages their imagination, engenders
their loyalty and ultimately drives purchase intent.
CONTACT:
Jill Monahan
Tier One Partners
P: 484.244.5300
E: Email Contact
Copyright 2009, Market Wire, All rights reserved.
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