New Downtown LA Social Phenomenon

BOLT BARBERS(TM) Creates a Social Place for Guys Aged 7 to 70

LOS ANGELES, Nov. 12 /PRNewswire/ -- BOLT BARBERS(TM) announces the Grand
Opening of the first new barbershop in downtown Los Angeles in 50 years,
November 12th, 2009 at 3PM at the historic Rowan Lofts on Spring Street,
coinciding with the Downtown Los Angeles Art-walk exhibitions.

Founded by global marketing entrepreneur Matt Berman, with stints at P&G,
Coty, Novartis, & Danone, BOLT BARBERS(TM) is both the largest and most
authentic Los Angeles barbershop as well as a third place for guys (after home
and work/school) to hang out, be themselves, and get awesome technical clipper
haircuts, straight edge razor shaves, and military spit shoe shines.

"BOLT BARBERS(TM) is not a salon," explained Founder and Chief Barber Matt
Berman, who is known locally as 'Mohawk Matt'.

Berman continues, "We're a barbershop for social beasts, where guys can come
chill, play shuffleboard or spin some 45's on the jukebox." To encourage
lingering, BOLT freely offers its 'Social Beasts' bottomless frozen mugs of
root beer.

Bucking a trend that witnessed the disappearance of barbershops across
America, BOLT BARBERS(TM) is betting that dudes want a barbershop that is old
school but NEVER old fashioned. The barbershop features 11 vintage Koken
chairs for shearing and shaving, and a four chair stand from NY's Grand
Central Terminal for shining. BOLT is also the only LA Barbershop to feature
the full men's grooming lines of Molton Brown and The Art of Shaving.

"We live in an age where men crave community. Historically, barber shops were
places of community and we're bringing that back," said Berman. The Grand
Opening will also function as a charity fundraising event dubbed Hawks for
Homeless with proceeds going to The Midnight Mission.

BOLT BARBERS(TM) is located at 460 South Spring Street in downtown Los
Angeles, and is open Monday-Wednesday until 7PM, and Thursday-Saturday until
Midnight.

Additional locations in LA, NY, & London are planned. BOLT BARBERS(TM) will
debut its own line of grooming products in 2010.

About BOLT BARBERS:
In 2008, BOLT BARBERS(TM) Founder and Entrepreneur, "Mohawk" Matt Berman,
traded a corporate marketing job & his PC, Blackberry, and Bluetooth for a
pair of clippers, a straight edge razor, and a pair of shears. BOLT opened its
first location at 460 South Spring Street in DTLA. www.boltbarbers.com

SOURCE BOLT BARBERS

Christopher Prouty of BOLT BARBERS, +1-415-609-8131, christo@boltbarbers.com