'Tis the Season for Shopping Smarter: iPod(R) Generation Planning Savvy Shopping This Holiday Season

'Tis the Season for Shopping Smarter: iPod(R) Generation Planning Savvy
Shopping This Holiday Season
iLive holiday survey shows shoppers pick price over brand names this year

ST. LOUIS, Nov. 12 /PRNewswire/ -- According to a new holiday shopping survey
by iLive, more than one-third (37 percent) of shoppers plan to shop smarter
during their quests for the perfect gifts this holiday season. Whether they
are bargain hunting online, looking for special sales or cutting coupons,
shoppers are more focused on getting the most for their money. For nearly half
(48 percent) of U.S. consumers between that ages of 18-34, that means planning
to spend less this holiday season altogether.

The survey revealed that a significantly higher number of women (44 percent)
than men (32 percent) plan to shop smarter this holiday season, and twice as
many men than women do not plan on purchasing any gifts at all this year (15
percent versus 7 percent respectively). Even of those who do plan to spend
more money this year than last, half (50 percent) still plan to shop smarter.

"In this volatile economy, we found that regardless of budget, consumers are
looking for ways to make smarter purchases this holiday season," said Bill
Fetter, CEO for DPI, Inc., maker of iLive. "For many, that will mean buying
accessories and add-ons to compliment items that their loved ones already
own."

As more shoppers search for smarter buys, the survey shows that brand names
will take a back seat to price when it comes to buying gifts. In fact, when
asked to rank price, design, quality and brand in order of importance when
buying electronics accessories as gifts, quality and price took the cake, with
80 percent and 79 percent of shoppers respectively ranking those factors as
being extremely or very important. The brand name was listed as least
important.

With a spike in iPhone(TM) and iPod® touch sales and the recent introduction
of the new 5th generation iPod® Nano, many Apple fans will likely have
compatible accessories on their wish lists this year. According to the survey,
more than one-third (36 percent) of all holiday shoppers have at least one
iPod or iPhone owner on their shopping list, making audio accessories a great
option for gift givers. A significantly higher number of 18-34 year old
consumers (50 percent) than those ages 35-54 (29 percent) and 55 and over (27
percent), have at least one person on their gift list who owns an Apple iPod
or iPhone.

"When it comes to shopping smart, price matters, but so does quality," said
Bill Fetter, CEO for DPI, Inc., makers of iLive. "iLive audio systems offer
the best of both worlds with sounds systems that make great stand alone gifts
or serve as audio upgrades to electronics that may have been under the tree in
past years, such as flat screen TVs, iPods and iPhones."

The Gift of Entertainment

iLive offers a full line of stylish, award-winning iPod and iPhone-compatible
docking systems that live for entertainment and are loaded with features. With
systems ranging in price from $39.99 to $199.99, there is an affordable,
quality option at nearly every price point, including:

-- iLive portable audio systems that give iPod and iPhone lovers the
flexibility to share their tunes anytime, anywhere. Available in an
array of shapes, colors and sizes, these systems are ideal gifts for
those who live unplugged, and range in price from $39.99 to $79.99.
-- iLive home music systems that bring style and sound to any living
space
or office with a front-facing iPod dock and disc player that become
concealed behind a tinted door with the press of a button. A digital
AM/FM radio completes the package and independent speakers can be
moved
away from the base to redirect sound. At price points ranging from
$79.99 to $99.99, they are an affordable upgrade for music lovers of
every generation.

-- iLive bar speakers that can make flat screen TVs sound as good as they
look for less than $200. These all-in-one home entertainment systems
allow consumers to listen to their iPod, the AM/FM radio or enhance
the
sound of their favorite television shows and DVDs through a compact
bar
speaker system, all while charging their iPod.

iLive made its debut at CES in 2006 and has since become the No. 1* iPod
speaker bar company in the U.S. Earlier this year, DPI, Inc. announced a
rebranding initiative that changed the pronunciation of the iLive brand name
to reflect that the award-winning home audio products are designed to live
(verb) for music, videos and entertainment. iLive products are sold at major
electronic, mass and online retailers throughout the country.

For additional product information, visit www.ilive.net. For an online press
kit with downloadable product images, visit http://tinyurl.com/iLiveAudio.

*NPD sales in units and/or dollars

About the iLive Smart Holiday Shopping Survey

Valient Solutions Market Research conducted the Valient Poll(TM) U.S. Online
Omnibus Survey among 1,000 U.S. adults ages 18 and over between October 12 and
15, 2009. These results have a sampling error of +/-3 percentage points and
are representative of the total population of U.S. online adults.

About iLive and DPI, Inc.

iLive is a brand division of the Digital Products International (DPI, Inc.)
family of consumer electronic products. iLive designs, manufactures, and
markets a complete line of "Made for iPod(R)" and "Works with iPhone(TM)"
products. The company's in-house team of industrial designers and electronics
engineers combines the most innovative and performance-driven feature sets
with trendy and unique designs focusing on today's style and performance.
iLive delivers maximum audio/video performance with visual impact. iLive
products are found at regional and national retail outlets. For more
information on iLive and its products and services, visit www.ilive.net.

DPI, Inc.'s corporate headquarters in St. Louis, Missouri houses its
engineering, logistics and design groups as well as 190,000 square feet of
domestic warehouse space. DPI, Inc. also has offices in Asia that provide
engineering, design, logistics, quality control, and global product management
services. Currently, DPI, Inc. is the corporate umbrella for the brands iLive,
GPX, Capri, ZLive and WeatherX. DPI and its group of companies have formed an
environmentally responsible alliance with a commitment to the development of
energy efficient products, and innovative and responsible green programs
designed to protect for today and sustain for tomorrow. For more information
on DPI, Inc. and its products and services, visit www.dpi-global.com.

iPod is a trademark of Apple Inc., registered in the U.S. and other countries.
iPhone is a trademark of Apple Inc. All other trademarks appearing herein are
the property of their respective owners.

For more information, contact:
Lorie Eigenrauch, 314.552.6783
Leigenrauch@webershandwick.com
John Lowrey, 314.657.2413
jlowrey@dpi-global.com

SOURCE DPI, Inc.

Lorie Eigenrauch, +1-314-552-6783, Leigenrauch@webershandwick.com, for DPI; or
John Lowrey of DPI, +1-314-657-2413, jlowrey@dpi-global.com