GE Hybrid Water Heater Wins Prestigious Popular Science Best of What`s New Award

GE`s Hybrid Water Heater, first Energy Star qualified ... saves consumers up to
$320* in energy savings
LOUISVILLE, Ky.--(Business Wire)--
Open the December issue of Popular Science and you`ll find that the GE Hybrid
Water Heater, with its advanced technology, pulls energy savings out of thin
air. The innovative water heater has won a Best of What`s New award in the Home
Technology category. This is the fourth time GE`s innovative products have won a
Popular Science Best of What`s New award for Home Technology.

Each year the editors of Popular Science review thousands of products in search
of the top 100 tech innovations of the year; breakthrough products and
technologies that represent a significant leap in their categories. Best of
What`s New awards are presented to 100 new products and technologies in 11
categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green
Technology, Home Entertainment, Security, Home Technology, Personal Health and
Recreation.

"For 22 years, Popular Science has honored the innovations that surprise and
amaze us - those that make a positive impact on our world today and challenge
our views of what`s possible in the future," said Mark Jannot, Editor in Chief
of Popular Science. "The Best of What`s New Award is the magazine`s top honor,
and the 100 winners - chosen from among thousands of entrants - represent the
highest level of achievement in their fields."

By utilizing heat pump technology in combination with traditional electric
elements, the ENERGY STAR qualified GE Hybrid heat pump water heater pulls heat
from surrounding air and transfers it to the tank. This innovative process
creates the same amount of hot water as a traditional water heater, but can
reduce energy expenses up to 62%.* That could have a dramatic impact on the
environment and on consumers` monthly utility bills since the residential water
heater is the highest energy user in U.S. households behind heating and cooling
systems. In fact, the results in energy savings could be as high as $320 per
year.*

For more information about the award-winning GE Hybrid Electric Heat Pump Water
Heater and to view a 3D animation explaining how the water heater works, visit
www.geappliances.com/heat-pump-hot-water-heater/.

*Based on DOE test procedure and comparison of a 50-gallon standard electric
tank water heater using 4881 kWh per year vs. the GE Hybrid water heater using
1856 kWh per year.

Founded in 1872, Popular Science (www.popsci.com) is the world's largest science
and technology magazine, with a circulation of 1.3 million and 7.1 million
readers. Each month, Popular Science delivers "The Future Now," reporting on the
intersection of science and everyday life with an eye toward what`s new and why
it matters. Popular Science is published by the Bonnier Corporation
(www.bonniercorp.com), one of the largest consumer publishing groups in America
and the leading media company serving passionate, highly engaged audiences
through more than 40 special-interest magazines and related multimedia projects
and events.

GE Consumer & Industrial spans the globe as an industry leader in major
appliances, lighting and integrated industrial equipment, systems and services.
Providing solutions for commercial, industrial and residential use in more than
100 countries, GE Consumer & Industrial uses innovative technologies and
ecomaginationSM, a GE initiative to aggressively bring to market new
technologies that help customers and consumers meet pressing environmental
challenges, to deliver comfort, convenience and electrical protection and
control. General Electric (NYSE: GE), imagination at work, sells products under
the Monogram, Profile, GE, Hotpoint, Reveal and Energy Smart consumer brands,
and Entellisys, Tetra, Vio and Immersion commercial brands. For more
information, consumers may visit www.ge.com.

For high res, downloadable photography, visit www.gecipressroom.com.

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GE Consumer & Industrial
Allison Gatta, 502-452-7184
allison.gatta@ge.com

Copyright Business Wire 2009