The Answer to Profitable System Design
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BOSTON, MA, Nov 12 (MARKET WIRE) --
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), has revealed the top
strategies for system design that lead to greater profitability while
reducing the risk of excess cost in a new research study, "System
Engineering: Top Four Design Tips to Increase Profit Margins for
Mechatronics and Smart Products."
"Our research shows that many companies are looking to combine mechanical
components with software and electronics as a way to take cost out of
products as well as to competitively differentiate them," observes
Michelle Boucher, research analyst in Aberdeen's Product Innovation and
Engineering practice. "However, this requires bringing together different
engineering disciplines which is inherently difficult. Companies who have
implemented these top system engineering practices earn profit margins
that are 2.3 times higher than average performers in the market. Those
who have not actually see their product costs rise."
The research finds that what is making the difference for successful
companies is how they capture what their customers want, manage those
requirements, and take advantage of system engineering practices.
A complimentary copy of this report is made available due in part by the
following underwriters: IBM and Jama Software. To obtain a complimentary
copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6044.
Visit Research.Aberdeen.com for additional access to complimentary Product
Innovation and Engineering Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that
delivers demonstrable results. Having queried more than 30,000 companies
in the past two years, Aberdeen is positioned to educate users to action:
driving market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call
(800) 456-9748.
Copyright 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Media Contact:
Michelle Boucher
Aberdeen Harte-Hanks
(617) 854-5345
michelle.boucher@aberdeen.com
Copyright 2009, Market Wire, All rights reserved.
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