Optimizing the Performance of Web Applications

BOSTON, MA, Nov 12 (MARKET WIRE) --
Web applications provided to users have increased in function and
capability, while increasing value in support of business goals, yet has
web application performance kept pace with end users' increasing
expectations and escalating demands? The latest research from Aberdeen
Group, a Harte-Hanks Company (NYSE: HHS), demonstrates how top
organizations make optimal web application performance.

"Optimizing the Performance of Web Applications - Direction for
Improvement" asked over 100 organizations how they approached the
challenges for optimizing web applications. Organizations face increasing
expectations to deliver exceptional performance to end-users. Customers
and business partners expect content that is accurate and meets the
changing and improving capabilities for accessing the information
provided by the web application. Thus organizations are under pressure to
provide better on demands for speed, rich Web 2.0 features and quality.
Organizations failing to meet these demands face potential loss of
customers, revenue, and damage to their brand.

"Companies must focus on multiple areas to improve the performance of both
customers and internally facing web applications maximizing the
performance and quality delivered," said Jeffrey DeBarros, senior
research analyst, Aberdeen. "Improving performance of web applications is
delivered by understanding the demands on infrastructure, testing, and
monitoring. Organizations effectively assessing performance and that have
organizational processes aligned with web applications that are critical
to the business can increase overall web application performance,
availability, profitability and revenues."

This research will provide specific directional guidance for companies to
improve their web optimization approaches. By learning how companies have
succeeded or failed in these approaches this report provides specific
strategies, capabilities, technologies, and business results that
demonstrate the value of optimizing web applications.

A complimentary copy of this report is made available due in part by the
following underwriters: Crescendo Network, dynaTrace, and Gomez. To obtain
a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6004

Visit Research.Aberdeen.com for additional access to complimentary
Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that
delivers demonstrable results. Having queried more than 30,000 companies
in the past two years, Aberdeen is positioned to educate users to action:
driving market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call
(800) 456-9748.

Copyright 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Media Contact:
Jeff DeBarros
Aberdeen Harte-Hanks
(617) 854-5368
Jeffrey.DeBarros@aberdeen.com

Copyright 2009, Market Wire, All rights reserved.

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