The Real Estate Book Offers Instant Creation of Display Advertising Technology from iPromote

New Service Will Increase Web Traffic for Advertisers
LAWRENCEVILLE, Ga.--(Business Wire)--
To generate additional quality leads to its customers, The Real Estate Book ,
the leading publisher of real estate information online and in print in North
America, is offering advertisers the option to create online promotional
campaigns, at the simple click of a button. Accessible through The Real Estate
Book`s advertising management system, the One-Click Advertising© technology by
iPromote allows customers to instantly create rich-media display ads to run
prominently across a network of hundreds of premium Web destinations.

"We`re always looking for ways to boost value for our customers by increasing
the quality leads that we deliver to them," says Scott Dixon, Network
Communications, Inc.`s president of the real estate division. "We`re excited to
be able to offer them the ability to augment their online exposure with ad
campaigns they create easily and instantly - and give today's home buyer the
photos and video they seek when shopping for a new home."

Once logged onto The Real Estate Book`s advertising management system, AMS 2.0,
customers can create their own display ads by clicking on the iPromote link, and
following the simple steps of building custom advertisements. They can promote
any URL they wish - their personal web site, company web site, Facebook fan
page, or their personal profile or listings on RealEstateBook.com. iPromote
technology scans their Web pages for content such as images, text, audio, or
video and intuitively creates professional-quality, rich-media advertising
packages with five different ad sizes, in a matter of seconds.

Advertisers have complete control over where to market their listings. They can
promote their listings locally, nationally or even internationally with
point-and-click ease. Real-time maps and graphs show exactly how well their ads
perform in different areas.

Ads are displayed on the iPromote ad network which reaches over 40 million
unique people a month across hundreds of premium websites like MSN, Yahoo and
Facebook. iPromote`s proprietary ad serving technology automatically optimizes
the promotion to appear more often on the sites on which they perform best.

To make this service even more cost-efficient, advertisers pay per click, and
set their own budgets. They can also determine start/stop dates and adjust
target audiences in real time, so advertisers drive traffic to their Web pages
exactly when they need it.

The Real Estate Book has been helping real estate professionals connect with
buyers and sellers for over 30 years. Available in print and online in over 400
markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers
credible, proven results to its advertisers who benefit from a wealth of
experience and an integrated media platform that showcases their listings in a
variety of ways. With 8 million magazines in print every 4 weeks, The Real
Estate Book gets nearly 2 million unique visitors on its Web site,
www.RealEstateBook.com, and features thousands of homes for sale, new home
communities, and local information.

About Network Communications, Inc.

Network Communications, Inc. is the leading publisher of printed and online real
estate information in North America. The company was acquired by Court Square
Capital Partners in January of 2005. Its magazines are read by over 12 million
readers in over 500 markets and deliver more than one million leads to
advertisers each month. Network Communications` assets, The Real Estate Book,
Apartment Finder / Blue Book, Mature Living Choices, Black`s Guide, New Home
Finder, Unique Homes, By Design Publishing, Kansas City Homes & Gardens, Atlanta
Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in
Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle
Homes & Lifestyles, and Mountain Living, include publications that millions of
readers around the country turn to when looking for the latest information about
the real estate and home design markets. For more information, visit
www.nci.com.

TMG
Tami Gross-McCarthy, 212-750-5755
tami@tmgpr.com

Copyright Business Wire 2009