Emails Containing In-Store Coupons Opened 50 Percent More Than Those Without

New Experian studies highlight consumer coupon use and email coupon campaign
data

SCHAUMBURG, Ill., Nov. 12 /PRNewswire/ -- Eighty percent of online coupon
mailings garnered higher transaction-to-click rates and transaction rates than
the non-coupon campaigns, according to The coupon report: Benchmark data and
analysis for email marketers from Experian Marketing Services. Today released
in conjunction with another insightful Experian report, Use coupons to boost
your holiday sales revenue, the studies provide today's marketers with a
thorough analysis of trends surrounding coupons along with strategic
recommendations stemming from the findings.

Understanding why consumers use coupons and where they are using them most
helps marketers better align offers and increase revenue. To ring in strong
sales during the upcoming holiday season and into the new year, it is
important that marketers take advantage of the trends found in both reports
and execute strategic best practices.

"For marketers, the data behind our coupon study further validates how email
coupons can and should be used to engage customers and drive traffic and sales
to other channels. Understanding the purchase drivers and triggers along with
the channel preferences of unique customers is an essential element in
building loyalty and engagement. Today's consumers are multi-channel and
marketers that acknowledge this will see greater return on their marketing
spend," said Matt Seeley, president of Experian Marketing Services' Platforms
division.

Key findings from the studies include:

-- Two-thirds of American households use coupons, with the vast majority
of
them (87 percent) used to save money and 30 percent used to try a new
product or service.
-- Seventy percent of coupon-using households obtain their coupons from
newspapers. However, the Internet is a growing coupon source. Over the
last three years, the number of households that get their coupons
online
has increased by 46 percent.
-- Nearly half of all American households use coupons to buy food/grocery
products, making them the most common items purchased with coupons,
followed by cleaning products and beauty/grooming products.
-- More households are now using coupons at restaurants/fast food chains.
Compared to 2006, there are now 9 percent more households redeeming
coupons at restaurants.
-- Click rates trended higher for coupon emails, with average lifts of 17
percent for coupons redeemable online and 24 percent for coupons
redeemable in-store.

-- Eighty percent of online coupon mailings garnered higher
transaction-to-click rates and transaction rates than the non-coupon
campaigns. Of this group, 78 percent also had higher revenue per
email.

Experian Marketing Services delivers leading products and services into
multiple regions around the globe. It is focused on helping marketers more
effectively target and engage their best customers through email, digital
advertising, customer data management, customer and competitive insight, data
enrichment and list rental, modeling and analytics, and strategic consulting.
Through these capabilities, Experian Marketing Services enables organizations
to encourage brand advocacy, create measurable return on investment and
significantly improve the lifetime value of their customers.

For more information about coupons visit The coupon report: Benchmark data and
analysis for email marketers or Use coupons to boost your holiday sales
revenue.

About Experian

Experian is the leading global information services company, providing data
and analytical tools to clients in more than 65 countries. The company helps
businesses to manage credit risk, prevent fraud, target marketing offers and
automate decision making. Experian also helps individuals to check their
credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2009, was $3.9 billion. Experian employs approximately 15,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao
Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks
of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of
their respective owners.

Contact: Jennifer Marshall
Experian Public Relations
1 224 698 8798
jennifer.marshall@experian.com

SOURCE Experian

Jennifer Marshall of Experian Public Relations, +1-224-698-8798,
jennifer.marshall@experian.com