Research and Markets: Kind Snacks Case Study: Seeking Differentiation in Cereal Bars with an Ethical and Healthy Offering

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/88c7bb/kind_snacks_case_s) has
announced the addition of the "Kind Snacks Case Study: Seeking Differentiation
in Cereal Bars with an Ethical and Healthy Offering" company profile to their
offering.

This case study on Kind Snacks forms part of a series of case studies, which
explores business practices across a variety of disciplines and business
sectors. It looks at how the US cereal bar brand has achieved success by
producing bars that have a strong ethical and health positioning.

Key reasons to purchase this title

* Gain insight into the methods used by important industry players to give them
a competitive edge
* Identify specific areas for operational improvements
* Capitalize on the knowledge of experienced companies when entering a new niche
or market

Key Topics Covered:

CATALYST

SUMMARY

ANALYSIS

* The health trend offers the potential to boost the cereal bar category in the
US
* The US cereal bar sector is the smallest confectionery category but has good
growth potential
* Manufacturers are attempting to increase demand in cereal bars with new
launches that offer a range of health claims
* Kind Snacks presents an innovative approach to marketing a responsible company
with a health and ethically focused product
* Kind Snacks was founded in 2004 to provide healthy snacks that are "kind to
your body, your taste buds, and the world"
* The company's Kinded card helps boost the brand's ethical image and its
differentiation from others by rewarding random acts of kindness
* Kind Snacks is owned by PeaceWorks, which has a strategy of undertaking
responsible business practices, an aspect increasingly sought by consumers
* Kind Snacks cereal bars are designed to be healthier than the competition and
thereby embrace the health trend
* Kind Fruit + Nut Bars are marketed as tasty and healthy snacks
* The company has embraced the functional food trend by launching a range of
bars that have functional claims
* The company has promoted research that suggests that healthy snacks can help
aid weight loss and fertility
* Kind Snacks' Starbucks distribution deal offers it the potential to enhance
sales of its products dramatically
* Conclusion

APPENDIX

For more information visit
http://www.researchandmarkets.com/research/88c7bb/kind_snacks_case_s

Source: Datamonitor

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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