Healthcare Organizations Face Tough Marketing Challenges - GY&K Asks 'Are You Relevant?'

Healthcare Organizations Face Tough Marketing Challenges - GY&K Asks 'Are You
Relevant?'
Marketing innovation company Griffin York & Krause partners with healthcare
organizations to navigate the changing landscape, wins several national awards
for its healthcare work

MANCHESTER, N.H., Nov. 12 /PRNewswire/ -- Healthcare is an industry faced with
unprecedented uncertainty. One of the most common challenges is how to
overcome the noise and clearly communicate relevant and timely messages to an
organization's target audience. Today, marketing innovation company Griffin
York & Krause (GY&K) reaffirmed its commitment to exceptional healthcare
marketing and announced that it has been honored with six national
CardioVascular Advertising (CVA) Awards.

"Our unique understanding of the healthcare consumer and the ability to speak
to multiple stakeholders within a provider's community including patients,
physicians, nurses, staff and regulators using whatever medium necessary, sets
us apart in the provider's space," commented Patrick Griffin, Chairman of
Griffin York & Krause. "The challenge for healthcare providers today, whether
they are small community hospitals or larger healthcare systems, is to remain
relevant to the communities they serve. It is the only way to drive volume to
service lines and increase a provider's awareness, preference and market
share."

Griffin York & Krause has been a marketing partner to its healthcare and other
clients for more than three decades. Beyond healthcare clients, GY&K's
experience in other industries including consumer, B2B, and technology, makes
its work for all of its clients richer, calling on skills that are applicable
across a number of disciplines and giving GY&K a unique perspective. GY&K's
past and present portfolio of healthcare clients includes hospitals, health
systems, senior living, health insurance providers, bio-tech and life science
organizations, and health and social service agencies.

Not only does GY&K understand the market, it excels in healthcare marketing
and has been honored with many awards for its work, including most recently
with the CVA Awards. The CVA Awards are an elite medical marketing awards
program allowing healthcare organizations and advertising agencies to compete
against similarly sized competitors from across the nation and world
(http://cvaawards.com). GY&K and three of its healthcare clients received
awards in the following categories:

Gold -- New England Heart Institute Brochure for client Catholic Medical
Center
Gold -- "Cardiac Care" Radio Spot for client Huggins Hospital
Gold -- "Leading the Way - Cardio" Newspaper Ad for client Androscoggin Valley
Hospital
Silver -- Cardiac Care Campaign Total Advertising Campaign for client Huggins
Hospital
Silver -- "Cardiac Top 10" Magazine Ad for client Catholic Medical Center
Bronze -- "Atrium" Newsletter for client Catholic Medical Center

"Our ongoing commitment to our clients comes through and we are honored to be
the recipient of these awards," continued Griffin. "When we partner with an
organization, we strive to understand the internal and external factors that
influence the overall target audience, and we hone our messages to those
audiences in a way that clearly communicates the most effective and relevant
targeted messages. The six pieces honored by the CVA are a small sample of the
work from this dedicated team and its ongoing commitment to healthcare
marketing."

For more information about GY&K and its award-winning marketing work, please
contact the company at www.griffinyorkkrause.com.

About GY&K
Evolving since 1975, GY&K (Griffin York & Krause) is a marketing innovation
company that offers services, technology & tools, and proprietary properties
to drive sales for companies in a wide range of vertical industries. They are
a fully integrated mid-sized independent firm with most department and subject
matter experts located at their headquarters in Manchester, NH. GY&K's
technology & tools allow their partners to cost-effectively deploy
digital-based marketing solutions and deliver a measurable return for content
management, email deployment, mobile messaging, e-commerce and more. To learn
more about GY&K, visit their website at www.griffinyorkkrause.com.

SOURCE Griffin York & Krause

Sarah LaLiberte of Griffin York & Krause, +1-603-625-5713,
slaliberte@griffinyorkkrause.com