McDonald's Plan to Win Continues to Drive Growth

OAK BROOK, Ill., Nov. 12 /PRNewswire-FirstCall/ -- During the Company's
investor meeting today, McDonald's Corporation Chief Executive Officer Jim
Skinner and members of senior management outlined the Company's priorities to
continue to drive growth in sales, market share and returns through a
strategic focus on its customers and restaurants under the successful Plan to
Win. This includes plans to open about 1,000 new restaurants and reimage
2,300 existing locations worldwide in 2010.

CEO Jim Skinner said, "Over the last seven years, we have stayed committed to
the Plan to Win and our focus on being better, not just bigger. This focus
has delivered results as we have consistently exceeded our growth targets."

McDonald's constant currency growth targets are:
-- Average annual sales growth of 3% to 5%;
-- Average annual operating income growth of 6% to 7%; and

-- Return on incremental invested capital in the high teens.

Skinner continued, "These targets have aligned our System behind growing sales
and profitability to generate strong returns. They are realistic and
sustainable for a company our size and keep us focused on making the best
decisions for the long term."

Chief Operating Officer Ralph Alvarez said, "We will continue to pursue
opportunities to extend our relevance with a particular emphasis on three key
areas: service enhancements, restaurant reimaging and menu innovation. With
service, we will leverage technology to make it easier for managers and crew
to quickly and accurately serve the customer. To enhance brand perceptions
and drive higher sales and returns, we're accelerating our interior and
exterior reimaging efforts around the world. And we are innovating at every
tier of our menu to sustain our momentum and create excitement for our
customers."

Chief Financial Officer Pete Bensen said, "We continue to achieve returns on
incremental invested capital that are significantly above our high-teens
target, enabling further reinvestment in our business. Our future
opportunities are significant and, given our strong competitive position, we
are increasing capital expenditures in 2010 to $2.4 billion for strategic
brand differentiating investments, like reimaging."

Bensen continued, "As we accelerate our better, not just bigger strategy to
the next level, I'm confident we will continue to grow free cash flow in the
future. We intend to return all of this cash to shareholders over the long
term via dividends and share repurchases. Through October 2009, we have
returned $4.3 billion to shareholders, bringing total cash returned to $15.8
billion under our existing three-year $15 billion to $17 billion target."

The Company's preliminary 2010 outlook is for its overall basket of goods cost
to be relatively flat in the U.S. and Europe. In addition, the Company said
that currency translation is expected to benefit 2010 earnings per share by 10
to 13 cents based on current exchange rates.

Skinner concluded, "Today's market conditions have accentuated our strengths.
The time is ideal for us to further differentiate our brand and grow market
share. We are determined to keep stretching our business, increasing traffic
and becoming more relevant to a growing number of customers around the world."

Upcoming Communication
McDonald's tentatively plans to release November sales before the market opens
on December 8, 2009.

McDonald's is the leading global foodservice retailer with more than 32,000
local restaurants in more than 100 countries. About 80% of McDonald's
restaurants worldwide are owned and operated by franchisees. Please visit our
website at www.aboutmcdonalds.com to learn more about the Company.

Forward-Looking Statements
This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements
involve a number of risks and uncertainties. The factors that could cause
actual results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.

SOURCE McDonald's Corporation

Investors, Mary Kay Shaw, +1-630-623-7559, or Media, Heidi Barker,
+1-630-623-3791, both of McDonald's Corporation