CARRERA Vintage Sunglasses Keep Singer Lady Gaga Shaded in Style in her Newest Music Video "Bad Romance"
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CARRERA Vintage Sunglasses Keep Singer Lady Gaga Shaded in Style in her Newest
Music Video "Bad Romance"
PADOVA, Italy, November 12 /PRNewswire/ -- CARRERA, one of the most
recognized sunglass and sport eyewear brands in the world from Safilo Group,
has announced the inclusion of its "Champion" sunglass model in the latest
Lady Gaga music video "Bad Romance," the lead single off the singer's
upcoming album The Fame Monster.
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"Bad Romance" contains all of the elements that have made Lady Gaga's
videos widely embraced since her debut single last year. The highly stylized
video finds Lady Gaga performing within a controversial and risque
environment, which enhances Lady Gaga's overall sensuality and vulnerability.
The Fame Monster builds upon Lady Gaga's debut album The Fame, with eight new
tracks including "Bad Romance."
The CARRERA sunglass model "Champion," the brand's signature and most
colourful style in its recently relaunched "vintage collection," adorns Lady
Gaga during the video. With the narrative set against a crisp and clean
landscape, the distinctive and fashionable eyewear enhances Lady Gaga's
fearless and confident performance.
"Bad Romance" is currently in rotation on all major musical broadcast and
on-line outlets.
The Carrera "vintage collection" features new fashion sunglass styles
that resonate with young and stylish trendsetters around the world.
Customized with iconic retro detailing, the new models from Carrera have
achieved cult status and make a bold fashion statement.
The highly unique and recognizable aviator shape of the "Champion"
sunglasses are inspired by the original design first introduced in the early
Eighties and produced in Optyl (registered trademark of Safilo), an extremely
lightweight and hypoallergenic material.
ABOUT CARRERA
CARRERA's trademark history in the sector of sports eyewear began in
1956. The sunglass brand reached new heights in popularity in the 1980s,
becoming one of the most iconic fashion sunglass collections of the decade.
In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses and
prescription eyewear. Today, CARRERA remains an iconic and successful
international eyewear brand synonymous with design, innovation and quality.
SOURCE CARRERA
Safilo Group Press Office, Tel: +39-049-698-5459, Fax : +39-049-698-7075,
E-mail: pressoffice@safilo.com
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